Influence Global Podcast

‘Influence’ is the global podcast that shines a spotlight on the Influencer Marketing industry

Over the coming months we will bring you all of the latest developments that affect the rapidly expanding Influencer Marketing sector of the industry.

Episode One

The World Of The Micro Influencer

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.

Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA

Produced by Neil Whiteside, Freedom One

Episode Two

The Pressures Of Influencer Marketing

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.

Plus, three top tips for a successful Influencer campaign from an industry expert.

Produced by Neil Whiteside, Freedom One

Episode Three

Essential Legal Advice For Influencers

In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

Presented by Gordon Glenister.

Produced by Neil Whiteside at Freedom:ONE

Download the Influence Global Podcast series on iTunes