How To Measure Branded Content Effectively

How To Measure Branded Content Effectively

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Measuring The Unmeasurable 1: Branded Content

Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of media that are often quietly ignored when it comes to measuring impact. First off, Andrew Canter, Global CEO of the BCMA on branded content.

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