With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. Through it’s membership of world leading brands, agencies, producers, media owners and platforms, the BCMA is in a privileged position to have access to the leading experts and pioneers of the branded content industry.
Our For The Love of Branded Content series, brings together those ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the rapidly evolving world of branded content. This is the fourth part of our thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content.
This latest edition includes the views of Caressa Douglas, SVP Content & Brand Integration at Branded Entertainment Network (BEN Group), who believes that ‘honest collaboration delivers winning campaigns’. Also from the USA, Lawrence Ribero, Action Director, says there is definitely ‘room to play’ when it comes to producing great branded content. Nikki Grass, EndemolShine Group’s, Group Marketing Director, explains how you should be ‘led by the specialist’.
From Portugal, we feature André Braz, Director from Bro Cinema who loves that branded content ‘messes with people’s emotions’. From the UK, Richard Malton, Marketing Director, Ocean Outdoor, says that you should ‘never compromise on the quality’. We hear from Philip O’Ferrall, EVP, Viacom Media International Networks, who says that ‘quality is both King and Queen!’. Simon Orpin, Founder & CEO, Electric Glue, tells us that we need to ‘be ambitious and think big’, whilst Dan Carey, Posterscope’s Agency Strategy Director explains that branded content ‘adds an extra layer’.
Finally, we hear from Alastair Duncan, Chief Strategy Officer, Splash Worldwide, who says that ‘it can be magical’ which pretty much sums up beautifully what branded content can deliver when it is done brilliantly.
We hope you find them a fascinating, insightful, engaging and above all enjoyable – just like any great branded content campaign.
At the BCMA we love branded content with a passion.
Please feel free to share the ‘love’.