With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. Through it’s membership of world leading brands, agencies, producers, media owners and platforms, the BCMA is in a privileged position to have access to the leading experts and pioneers of the branded content industry.
Our For The Love of Branded Content series, brings together those ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the rapidly evolving world of branded content. This is the third part of our thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content.
This latest edition includes the views of Abby Carvosso, Group Managing Director, Bauer Media who explains that ‘effective content partnerships have to be authentic’. We also hear from the USA with Bruce Bilsten, Creative Director of the legendary BMW Film Series, saying he loves branded content that entertains or enriches him. Our newest Chapter Head from BCMA Hungary, Andras Furak, tells us to remember that it isn’t ‘classic advertising’.
From Portugal, we feature Joao Belmar from Bro Cinema who simply states that ‘people love it!’. From the UK, Luke Southern, Managing Director at Drum, says that people don’t read ads, they read what interests them. We hear from Patricia Weiss, Chairwoman of BCMA South America, who tells us it is a ‘new way for brands to connect with people’s hearts’. Back to the UK and Laura Wade, Head of Chorus, says we should ‘connect with audiences and perform for brands’.
Finally, we go back to the USA to share the views of PJ Pereira, Founder/Chief Officer at Pereira O’Dell, BCMA USA Advisory Board member and Jury President at this year’s Lions Entertainment Festival in Cannes, who sums it up brilliantly, saying that he ‘loves good stories’.
We hope you find them a fascinating, insightful, engaging and above all enjoyable – just like any great branded content campaign.
At the BCMA we love branded content with a passion.
Please feel free to share the ‘love’.