With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities.
The BCMA is in a privileged position to have access to the leading experts and pioneers of the branded content industry. Launched late last year ‘For The Love of Branded Content’ brings together those ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the ever-evolving world of branded content.
This is the second part of our thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content. Part 2 includes the views of Chris Gallery, Head of Strategy at leading creative agency, Mother, who says we are living in a ‘golden age’ of content.
We also hear from Tom Curtis, Head of Mediacom Beyond Advertising who loves the idea of what branded content can do for a brand.
You can also read the views from around the world through our network of BCMA Chapters and Affiliate Partnerships, including the thoughts of, Jan Godsk, Head of BCMA Scandinavia and Founder of Ideatakeaway, Sandra Freisinger-Heinl, Head of BCMA DACH (Germany, Austria and Switzerland), Anton Efimov, Head of BCMA Russia and Javier Regueira, General Manager, BCMA Spain.
From the USA, we hear from Rupert Maconick, Founder of Saville Productions and BCMA USA Advisory Board member who believes that ‘advertising and entertainment are blurring’. Also we share the views of our UK Advisory Board member, Steve Ackerman, Managing Director of Somethin’ Else who says that branded content is the ‘new frontier’.
We hope you find them a fascinating, insightful, engaging and above all enjoyable – just like any great branded content campaign.
At the BCMA we love branded content with a passion.
Please feel free to share the ‘love’.