The award-winning Festival of Media Global 2013 will take place on 28-30 April, in the stunning setting of Montreux, Switzerland.

The Festival is the global destination for over 700 of the world’s most important influencers and decision makers in the media industry. It’s the place where topics are discussed, deals are made, and innovations are unveiled.

The key theme for the 2013 conference is From Content to Commerce.

Are we in the midst of a transition that will see retailers becoming content companies and content companies becoming retailers? If so, what role will the media agency play? And, in the age of the algorithm, is the craft of media selling a thing of the past?

For full conference information please visit the website: http://www.festivalofmedia.com/global

Exclusive 10% discount for BCMA members: Use code BCM10MPX

Founded and organized by Laure de Carayon, China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top-level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FMCG, services, communication, media and the international press focusing on the Chinese market.

Why should you come?

Meet the influential digital players and the most innovative brands from China and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers. Develop your expertise on China’s unique, innovative and ever-changing digital scene .Connect with the most sought-after marketers in China .Explore new business opportunities with leading Chinese digital and media players

Who should come?

Heads of Marketing
Heads of Communication
Heads of Strategic Planning
Heads of (new) Media
Global Consumer Brands (Luxury, Fashion, Cosmetics, FMCG , Automotive,
Services.)
.Media, Advertising, Digital and Mobile Agencies .Retailers and E-tailers .Digital Service Providers .Content Producers (TV, Music, Games) .Internet Portals .Social Networks, .Innovation and Research Organizations
To receive the full member discount rate of 33%, please use promotional code BCMA13 when booking.

HIS marketing event, now in its fourth year, gathers 150 leading marketers together to generate fresh ideas. It is a space in which conventional thinking is challenged and critical visions, tools and insights are shared. With interactive sessions led by the most unexpected and talented individuals, this summit will provide our audience with new approaches to marketing in today’s challenging environment.

THE THEME THIS YEAR

BRAND. It could be the most valuable asset you have. Is it as powerful as it could be? Does it engage consumers who are exposed to ever more brands, and who demand ever more meaningful, personal relationships with them? Is it strong enough for you to withstand increasing competition to your company? In 2013, The Big Rethink will invite you to think about interesting ways to make your brand more powerful.

ATTEND THIS EVENT TO:

KNOW YOUR OWN STRENGTH: How can the power of brands be measured?

UNDERSTAND THE POWER OF MYSTERY: How can brands benefit from mystery, magic and exclusivity in the information age?

FIND ANSWERS TO PROVOCATIVE QUESTIONS: Does sex still sell?

LEARN FROM POWERFUL CASE STUDIES: A series of case studies will reveal the successful ways in which leading brands are creating emotional engagement with consumers.

MAKE YOUR BRAND MORE POWERFUL

BCMA members qualify for a 15% discount.

At the heart of MIPTV – the world’s market and creative forum for content on every screen – MIPCube brings together the worlds of advertising and content creation to shape the future of digital content and brand experience.

With 11,000 participants, 1,200 production companies, over 1,600 exhibitors and an exclusive Brands and Content programme, MIPCube and MIPTV are where you’ll discover how to make the digital experience work for you and your clients.

Learn how, what, where and when your target group consume content and through which platforms; meet new talents; find business opportunities; and see creative approaches to make the shift from traditional advertising to an enriched brand content experience.

Submit your campaigns and ideas to the MIPCube competitions and get worldwide visibility at MIPCube!

Brand of the Year Award: this Award recognizes brands and agencies for the creation of original video content that is central to a wider branded entertainment strategy. The award was created at MIPTV in 2011. Previous winners include AmEx (2011) and Heineken (2012). Could your brand be next? In 2013, we’re pleased to announce Fast Company’s Co.Create as the Brand of the Year Award’s official selection partner. Submissions for 2013 are open until 22 February!

Content 360: the MIPCube / MIPTV competition dedicated to showcasing innovative work from transmedia producers and advertising agencies. Content 360 is looking for people with a unique digital approach to content creation. WANTED: TRANSMEDIA FICTION FOR TV, WEB & MOBILE IN RUSSIA – Reward: 5000€ for project development from CTC Media! And a unique chance for producers and creatives to enter the booming Russian media market!
Contestants can submit their ideas by filling out the Application Form by 24 February 2013.

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/

We are delighted to announce the launch of the BCMA Weekly Digest.

The BCMA Weekly Digest is a ‘virtual newspaper’ that summarises the week’s most relevant stories about branded content which we hope you will find of interest.

It is curated by International Branded Content specialist, Chris Sice, MD of Blended Republic, on behalf of the BCMA. (twitter @chrissice).

Just click here and then subscribe, and you can receive the ‘paper’ each Wednesday.

The 1st edition of the BECS will be held the 12th to 14th December 2012 in the fabulous Ski resort of Crans Montana (Switzerland). Time to reach new heights!

The Brand Entertainment & Contents Summit (BECS) is the first event to house all that matters in Brand video, entertainment, music, experiential, digital, gaming and events. This unique gathering brings together agencies, advertisers, producers, publishers, media, talents and technical industries in a convivial environment allowing networking opportunities, exchanges and business.

The BECS offers high level conferences, workshops and debates by high-end experts from the Entertainment & Contents industry, an international competition recognized by the most prestigious rankings and networking moments to enhance business opportunities due to the large presence of advertisers.

Doug Scott, President, BCMA US & Chairman Ogilvy Entertainment Worldwide and Andrew Canter, President, BCMA UK Branded Content Marketing Association will hold prestigious conferences during the summit.

Other confirmed speakers include:

• - Ben SILVERMAN, CEO @ Electus
• - Mark BEECHING, CCO @ Digitas Worldwide
• - Jon KAMEN, Chairman @ Radical media
• - Peter TORTORICI, CEO @ Group M Entertainment
• - Bryan BINIAK, VP, Global Head Partner & Application Development @ Nokia
• - Jamie BYRNE, Global Head of Content Strategy @ Youtube
• - Olivier GERS, CEO @ Endemol Brands Worldwide
• - Maria Luisa FRANCOLI, Global CEO @ MPG & Havas North America

The Summit will centre around a global competition showcasing the very best creative of the sector. If you think your campaign meets the mark, REGISTER NOW!

Have a look at the Brand Entertainment & Contents Cristal competition rules and enter your campaigns online.

Deadline for entries: 26 October 2012

We hope to see you there for what looks set to be an excellent summit.

Lewis Silkin’s 3rd annual Brand Academy will be held on Thursday 11 October 2012 at the Royal Society’s Wellcome Trust Lecture Hall just off Pall Mall.

Our Media, Brands & Technology flagship event will cover the important legal and commercial issues that affect brand owners and their marketing activities.

This year we aim to build on the success of the previous Brand Academies by inviting respected industry leaders as panellists to a ‘Question Time’ styled panel debate. This will be a great opportunity to hear about recent developments from those helping shape the brand and intellectual property field.

Our confirmed panellists to date are:

• His Honour Judge Birss QC, from the Patents County Court, who recently attracted widespread media interest following his comments that Samsung’s tablet was ‘not as cool as Apple’s iPad’ when he ruled for Samsung in the UK high court as part of the ongoing global intellectual property battle;
• Bruce Tonkin, Board Vice Chair at The Internet Corporation for Assigned Names and Numbers (ICANN), who recently announced the creation of several hundred new generic top-level domain names (gTLDs), viewed by many as the biggest change for the online world in years;
• Eric Mackay, Director Business Development & Business Affairs, at VEVO, responsible for negotiating agreements ranging from strategic partnerships, content acquisition, distribution/ syndication and service agreements and leading engagement with regulatory bodies in the UK and Europe.

Other prospective panellists will be confirmed soon.

Brand Academy 2012 will begin with registration and refreshments at 6:00pm on Thursday 11 October with the debate starting promptly at 6:30pm until 8:00pm, with panellists giving their views on topical issues and taking questions from the floor.

This will be followed by an evening of networking, drinks and canapés from 8:00pm. The evening will draw to a close at 10.30p.m.
This event is for senior representatives from brand owners, regulators, advertising agencies and others with an interest in brand management. If you are a Chief Marketing Officer; General Counsel or in-house legal; Head of Intellectual Property; Head of Trade Marks; then Brand Academy will be a must-attend event.

If you would like to attend Brand Academy 2012, you can register your interest here. If you have a colleague that would like to attend, or you have any questions please contact Kay Marbiah.

We look forward to seeing you on 11 October 2012.

The launch of the brand video awards – The BRAVES Awards – took place at the Vue Cinema in Leicester Square in London on 11 July.

“The night was dedicated to recognising the very best branded content from all over the globe, setting the standard in video excellence. The shortlist proved that innovative and creative thinking in video advertising and branded content is alive and well in all the corners of the world. With this launch year attracting over 160 entries and taking place on the big screen in front of an audience of over 250, it has been a true testament to the importance brand video has on the advertising industry.” Charlie Crowe, CEO, C Squared

The BRAVES had a judging panel of over 40 judges included personalities from the likes of Facebook, Unilever, Diageo, Heineken, Adidas and many more, each of which had a tough job getting the entries down to the final award winning campaigns. To see the full list of judges, visit http://thebraveawards.com/judges/

View Prada Video Here

Italian luxury brand Prada has released a short movie directed by Roman
Polanski, starring Helena Bonham-Carter and Ben Kingsley.

The three and a half minute short, called ‘A Therapy’, has a rather unexpected
ending.

It starts with Helena Bonham-Carter in a therapy session with her psychoanalyst
Ben Kingsley. As Bonham-Carter explains her dream, Kingsley is mesmerised by
her coat which hangs on the coat stand.

Kingsley, distracted, puts his glasses, pen and notebook down; stops listening
to Bonham-Carter (though she still carries on talking); and tries on her coat
instead.

It ends with the tagline…“Prada is for Everyone”

How very Prada!