EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA

EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/

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