The Branded Content Marketing Association (BCMA) has signed its first Global Member, leading production powerhouse, Endemol Shine Group. Endemol Shine Group has seen a huge growth in brand funded content, including a European partnership with Coca-Cola for CokeTV and a Cannes Lions award winning campaign with Media Markt.
Their global hits include Masterchef, Peaky Blinders, Big Brother, Black Mirror, Deal or No Deal, The Fall, Your Face Sounds Familiar, The Brain, The Island, Humans, Grantchester and Broadchurch. As a producer and distributor of hit content for all platforms, Endemol Shine Group works on a unique local and global axis, with a network of 120 companies across all the world’s major markets.
The Group’s award-winning digital production and distribution studio Endemol Shine Beyond helps advertisers and brands to engage millennial audiences around the world through popular online content and channels including eSports format Legends of Gaming and lifestyle brand ICON, each with local adaptations in multiple markets.
Andrew Canter, Global CEO of the BCMA said: “This is an extremely important development for the BCMA and we are excited at the prospect of working with a company of the stature of Endemol Shine Group. We will be working closely with the incredible team at Endemol Shine Group to maximise the value of their global membership and to cement their position as a leader in branded content production.”
Ingrid Akkerman, Director Brand Relations at Endemol International added: “Endemol Shine Group are incredibly passionate about working with the very best brands and creative talent to produce engaging content for audiences across a variety of platforms. The BCMA have an outstanding reputation within the branded content industry and we are delighted to join them as a Global Member.”