The BCMA is delighted to continue and build its partnership with the Cristal Festival/BECS.
After 4 years of creativity celebration in Switzerland, the Cristal Festival returns to France and settles in the famous ski resort of Courchevel in Savoie.
The Cristal Festival is a Festival that celebrates and inspires European creativity in advertising, marketing, brand entertainment, digital, design and film craft.
Since its creation in 2001, The Cristal Festival has been the leading event for Europe’s creative advertising industry, bringing together a mixed jury of international agencies and major European advertisers. The Cristal Festival is a place where European communication leaders unite to exchange, network, learn and be inspired.
The Festival provides first class networking and knowledge sharing opportunities over four days of workshops, debate, exhibitions, screenings, master classes and high-profile seminars to an increasing large community of art directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors from across Europe.
The accreditation also includes access to all conferences and workshops of the Brand Entertainment and Contents Summit. The 2nd edition of the Summit will be held during the Cristal Festival, from the 11th until the 13th of December. The global Summit will welcome industry leaders from the Brand Entertainment industry to demonstrate the strong correlations between brands and content.
The event will cover all the aspects of the brand entertainment industry from creative (music, video, experiential, gaming…), technological (social network, data…) to distribution (content assets and value). The Summit will also include advertisers, enabling them to better understand the importance of investing in Brand Entertainment projects.