Cristal Festival Hosts: BCMA Global Summit

Cristal Festival Hosts: BCMA Global Summit

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We are delighted to continue our partnership with the CRISTAL FESTIVAL. This year is the 17th edition which focuses on the theme of #boldness.

Once again it is taking place in the beautiful surroundings of Courchevel, France, which is one of the most prestigious european ski resort.

When? December 13-15, 2017

Join us for Networking * Learning * Awards * Private BCMA Dinner * Fun

We are proud to be hosting our inaugural BCMA Global Summit that will hear from BCMA Chapters and Partners from around the globe to hear about the wonderful world of Branded Content in the following areas…

The latest trends
The best work
The future of the industry

We are also delighted to be launching BCMA France that will be headed up by Thomas Jamet, President & CEO, IPG Mediabrands.

BCMA Global Summit – Full Programme

Thursday, December 14th

Morning : Pick-up at Geneva Airport (timing TBC)

1:00 pm – Official Lunch or Woman Cristal Academy Lunch

2:30 pm – « Innovators’ Forum / Marketing Innovation » : Public speed-pitching-session of the best tech innovation cases (internet of things, virtual and augmented reality, artificial intelligence, DATA, Chatbot, Programmatic, Interactive content …) will be presented in front of the Advertiser Grand Jury, press and all attendees

4:30 pm – BCMA Global Summit & Brand Content Institute Seminar

Opening Conference
“Strategic Brand Content” by the authors of “Brand Content Strategic” Edition 2018 :
Daniel Bô, Founder, BRAND CONTENT INSTITUTE
Pascal Somarriba, Founder & CEO, ALTERNATIVE BRAND SOLUTIONS – VIA ALTERNATIVA.

BCMA Session
“BCMA 15-Years Old : A Branded Content Story // An incredible journey of passionate people, creative genius, a few tears and hard work”
Andrew Canter, Global CEO, BCMA
“Announcement – Launch BCMA France“
Thomas Jamet, President, CEO, IPG MEDIABRANDS & BCMA FRANCE
6:30 pm – Official Cocktail Hour

7: 30 pm – Awards Ceremony & Official Dinner

December, Friday 15th

9:00 pm – BCMA Global Summit

“Music Matters for Branded Content” by :
Keynote: Olivier Robert-Murphy, Global Head of New Business, UNIVERSAL MUSIC GROUP
Henri Jamet, Marketing Director and Artistic Director, BELIEVE DIGITAL
Alex Jaffray, Composer & CEO, START REC.
“View from North America” by :
Kaaren Whitney-Vernon, Founder & CEO, SHIFT2 INC. and President, BCMA CANADA
“Global Showcases” featuring the best examples of branded content around the world
1:00 pm – Official Lunch

2:30 pm – BCMA Global Summit & Brand Content Institute Seminar

“View from Germany, Austria & Switzerland” by :
Sandra Freisinger-Heinl, Managing Director, MA MEDIA & Chairman, BCMA DACH
“Global Trends” top trends in branded content around the world
“Creative Brand Content” by the authors of “Brand Content Strategic” Edition 2018 :
Daniel Bô, Founder, BRAND CONTENT INSTITUTE
Pascal Somarriba, Founder & CEO, ALTERNATIVE BRAND SOLUTIONS – VIA ALTERNATIVA.
6:00 pm – Official Cocktail Hour

7:30 pm – “Brand Content” Awards Ceremony & Official Dinner

December, Saturday 16th

9:30 pm – BCMA Global Summit

“View from the South Africa” – Spero Patricios, Founder, Launch Factory, Head of BCMA South Africa
“Future Trends” around the world
Wrap-up Session

12:00 pm – Lunch

Afternoon – Departure for Geneva airport

If you would like to join us please contact Alice Debois-Frogé (alice@cristal-events.com)

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