With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demanding year for creative work with the announcement of the theme for the Annual 2017: ‘Creativity will save us’.
Creative work is about sharing information, evoking emotions, and changing opinions. With the general feeling of uncertainty throughout 2016 due to unexpected events and a complete evolution of what we know – bringing people together from a wide variety of levels, sectors, and backgrounds, could not be more important nor the theme more poignant.
Creativepool presented the Annual 2016 with 140 pages, 86 companies, 24 categories and 2 agencies of the year. For 2017, the Annual promises to be the most elaborate, with a new design, a global judging panel, and 9 new categories. Additionally, winners will be selected in a fairer competition that awards companies and individuals separately. It’s this diversity, and the democratisation of the returning People’s Choice winners, that will once again set the Annual apart from other creative awards.
The People’s Choice highlights how work is, and should be, recognised in the industry. 2016‘s voting saw over 5 million views from creative industry peers in just three days, with a neck-to-neck race in each category to find the eventual winners.
• Advertising: Digital
• Advertising: Film
• Small Agency of the Year
• Independent Agency of the Year
• Emerging Agency of the Year
By assembling a panel of 165 leading industry judges, from 22 countries, for the 33 categories, Creativepool’s mission has been to bring together a global and diverse group from both the agency side and the client side. The panel is highlighted by representatives from renowned companies including: Bloomberg, Bupa, Deluxe, Facebook, FCB, Getty, Guinness World Records, IKEA, Ogilvy, Phaidon, Publicis and Saatchi&Saatchi.
The excitement surrounding the Annual culminates with the Awards, an integral part of the creative calendar, celebrating the people and organisations behind the outstanding work featured on Creativepool and the Annual. We recognise and showcase those who have changed the game, blazed trails, and caught our attention with open nominations for Newcomers, Influencers, and Agencies of the year. One winner is selected by our judges and another selected by the members of Creativepool.
Creativepool’s Managing Editor, Alexandra Schott, said: “Given how uncertain our future now seems to be, both politically and technologically, it is a powerful time to be a part of the creative industry. The bravery and innovation we have seen this year on the platform has been eye-opening and empowering for the team, who have assembled an incredible judging panel and can’t wait to see who our community name their People’s Choice! We hope the bonds formed through the Annual act as a catalyst for the year ahead. Creativity will save us.”