Ocean Outdoor’s Digital Creative Competition for 2016 took place today at the BFI IMAX. In its seventh year, this celebration of creativity and innovation in Digital out-of-home (DOOH) technology awarded campaigns for ‘Creative Techniques’ and ‘Interactive’.
Churchill’s Drive-Thru Car Insurance from WCRS won first prize in the Creative Techniques award that uses Ocean Outdoor’s vehicle recognition technology to serve drivers with personalised messages about their cars, reflecting the brand’s fast, dependable service.
McVitie’s won the Interactive category with D.U.N.C.A.N, an interactive robot that will be used to conduct a series of live dunking contests to find out which biscuit has the most staying power. This concept was entered by Kinetic Active.
There were two international prizes for the first time this year. The winners were Space for Giants, an extraordinary Creative Techniques campaign created by the 18 feet and rising agency for the elephant protection society. Warner Brothers took the international Interactive prize for a game featuring Excalibur to mark the release of Guy Richie’s new blockbuster, King Arthur. It was created by Kinetic Active. Both campaigns will appear across screens in New York, London and Hong Kong.
Ocean CEO Tom Bleakley said: “The seventh annual competition has seen a record number of entries and some of the most impressive creative concepts to date. The growth of entries and the scale of the ideas reflects the pace at which digital out of home is evolving as a medium of stature and impact. I can’t wait to see these winning campaigns go live.”
To see all of the 2016 winning campaigns visit www.oceanoutdoor.com/dcc