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Resurgence In Long-Form Content – Luke Southern

Luke Southern, Managing Director at Drum believes it is an exciting time for the branded content industry. He says there has be a resurgence in longer-form and AFP ...
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Brand Truth Can Lead To Increased ROI – Fiorenza Plinio

Consumers are not buying the ‘old tricks’ that advertisers have used in the past, according to Fiorenza Plinio, Head of Development & Creative Excellence at Cannes Lions. She ...
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Branded Content Should Not Be ‘Media Free’ – Russ Samuel

Russ Samuel, Vice President Creative, Viacom Velocity International says that brands should invest in branded content, but not see it as a ‘media free’ discipline. He believes that ...
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Brands Must Take Risks – Josh Wilson

Josh Wilson, Founder of Wilson Worldwide Productions believes that brands must take risks to create ‘out of the box’ and interesting branded content. He also thinks that brands ...
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Brands Should Take Charge Of Their Content – Tony Hodson

Brands should take charge of their content according to Tony Hodson, Head of Content at The Coaches Voice, a platform giving fans the definitive view using insights from ...
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A More Structure Approach To Branded Content – Ravid Kuperberg

Branded Content has proven it’s importance and relevancy according to Ravid Kuperberg, Partner at leading creative training company, Mindscapes. He believes that we need to apply more structured ...
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BCMA Expert Views: The Future of Branded Content

We had a brilliant day at BVE 2018 recently where the BCMA’s Great Content Revolution event took place at ExCel London. We’ve compiled the ‘Expert Views’ of our ...
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Top Trends in Branded Content

BCMA Presents: ONE EXTRAORDINARY DAY IN BRANDED CONTENT and showcases the event hosted at BVE 2017. We heard from not one, but two Knight’s of the Realm – ...
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Branded Content Is Not On A ‘Different Planet’ – Sir John Hegarty

Creative legend, Sir John Hegarty explains that branded content is not on a “different planet”. The creative must be thoroughly thought through and last in peoples minds, engage ...
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This is the Age of Branded Content – Sir Peter Bazalgette

According to broadcasting legend, Sir Peter Bazalgette, Chairman of ITV, this is the age of branded content. ...
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