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NEW VIDEO: BCMA Influence Exclusive Launch Party

We celebrated the launch of the new global chapter, BCMA Influence for Influencer Marketing A wonderful mix of BCMA members and guests joined us to celebrate the launch ...
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James Hayr, Head of Global Sales, Endemol Shine UK

James Hayr is the Head of Global Sales at Endemol Shine UK. He shares his top tip for anyone beginning their career in the branded content sector. James ...
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Rebecca Allen, Global Head of Branded Content, The Drum Studios

Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content ...
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Ann Wixley, Executive Creative Director, Wavemaker

Ann Wixley is the Executive Creative Director of Wavemaker. She talks about the role that Chat Bots have to play in the future of branded content creativity. This ...
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Ellen Marzell, Marketing Expert & BCMA Advisor

Ellen Marzell is a Marketing Expert and BCMA Advisor. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content Story which was ...
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Jonathan Hardy, Professor of Media and Communications, University of East London

Jonathan Hardy is the Professor of Media and Communications at the University of East London. He shares his top tip for students who want a career in the ...
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Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.

Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...
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EXCLUSIVE VIDEO: Ellie Norman, Director of Marketing and Communications, F1

Ellie Norman, Director of Marketing and Communications at Formula 1, has written the Foreword to the BCMA book, Fifteen Years, A Branded Content Story. She shares her thoughts ...
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Brands Will Define Themselves Through ‘Purpose’ – Misha Sher

Misha Sher, Global VP, Sport & Entertainment, MediaCom Worldwide believes that more brands will focus on their ‘purpose’, what they represent and stand for as an organisation as ...
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Branded Content Is Almost A Necessity – Sarah M. Swanson

Sarah M. Swanson, Head of Marketing at National Football League (NFL) UK, believes that branded content is the future of the [advertising] industry. She says that it is ...
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