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EXCLUSIVE VIDEO: Ellie Norman, Director of Marketing and Communications, F1

Ellie Norman, Director of Marketing and Communications at Formula 1, has written the Foreword to the BCMA book, Fifteen Years, A Branded Content Story. She shares her thoughts ...
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Brands Will Define Themselves Through ‘Purpose’ – Misha Sher

Misha Sher, Global VP, Sport & Entertainment, MediaCom Worldwide believes that more brands will focus on their ‘purpose’, what they represent and stand for as an organisation as ...
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Branded Content Is Almost A Necessity – Sarah M. Swanson

Sarah M. Swanson, Head of Marketing at National Football League (NFL) UK, believes that branded content is the future of the [advertising] industry. She says that it is ...
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Brands Are Un-stereotyping Their Content – Cat Jones

Cat Jones, Global SVP, Data at Unruly who use emotional testing and targeting for video content, says that more brands are un-stereotyping their content. This is in response ...
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Brands Should Become Commissioners – Kevin Batchelor

Kevin Batchelor, Executive Creative Director, Electric-Robin (Part of Endemol Shine Group) believes that brands should become commissioners to express their values – or it could actually be anything! ...
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Resurgence In Long-Form Content – Luke Southern

Luke Southern, Managing Director at Drum believes it is an exciting time for the branded content industry. He says there has be a resurgence in longer-form and AFP ...
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Brand Truth Can Lead To Increased ROI – Fiorenza Plinio

Consumers are not buying the ‘old tricks’ that advertisers have used in the past, according to Fiorenza Plinio, Head of Development & Creative Excellence at Cannes Lions. She ...
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Branded Content Should Not Be ‘Media Free’ – Russ Samuel

Russ Samuel, Vice President Creative, Viacom Velocity International says that brands should invest in branded content, but not see it as a ‘media free’ discipline. He believes that ...
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Brands Must Take Risks – Josh Wilson

Josh Wilson, Founder of Wilson Worldwide Productions believes that brands must take risks to create ‘out of the box’ and interesting branded content. He also thinks that brands ...
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Brands Should Take Charge Of Their Content – Tony Hodson

Brands should take charge of their content according to Tony Hodson, Head of Content at The Coaches Voice, a platform giving fans the definitive view using insights from ...
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