Vox Pops

Vox Pops

Vox Pops

Branded Content Is Not On A ‘Different Planet’ – Sir John Hegarty

Creative legend, Sir John Hegarty explains that branded content is not on a “different planet”. The creative must be thoroughly thought through and last in peoples minds, engage ...
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This is the Age of Branded Content – Sir Peter Bazalgette

According to broadcasting legend, Sir Peter Bazalgette, Chairman of ITV, this is the age of branded content. ...
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Future Looks Extremely Positive for Branded Content – Andrew Canter

Andrew Canter, Global CEO of the BCMA believes that the future for branded content looks extremely positive following the ‘extraordinary’ day that brought together the leading experts and ...
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Everything Is Going to Become Content – Scott Wilkinson

Scott Wilkinson, Head of VOOM, Brand, Acquisitions & Digital at Virgin Media Business, believes that ultimately everything is going to become [branded] content. It must be content that ...
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All Content Starts With a Great Insight – Leah Davis

Head of Marketing at TeamGB, Leah Davis, believes that all content starts with a great insight. It is then about building a proposition and story around that insight ...
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Telling Relevant Stories Is Critical To Success – Alastair Humphreys

Alastair Humphreys is an Adventure, Explorer and Blogger. He tends to work with brands that suit his outdoor lifestyle, including, clothing, watches, equipment etc. However, he works hard ...
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Role of Brands is to Entertain, Inform & Inspire – James Hayr

James Hayr, Head of Commercial Partnerships at EndemolShine Group believes that the role of brands is to entertain, inform and inspire. Brands need to move themselves into the ...
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Deliver Content In the Right Place at the Right Time – Neil Boorman

Neil Boorman, Head of Content at Mother London says that to produce effective branded content, you must take an ‘audience first’ approach that uses data to identify potential ...
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Branded Content Must Be Captivating – Adam Harris (Twitch) & Spamfish

With our attention span decreasing rapidly, especially amongst younger audiences, Adam Harris from digital gaming platform, Twitch, explains that branded content must be captivating. The popular gamer on ...
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Interviews Vox Pops

BCMA International Panel at OBE Summit, Milan 2016

The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew ...
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