April 28, 2013
The award-winning Festival of Media Global 2013 will take place on 28-30 April, in the stunning setting of Montreux, Switzerland.
The Festival is the global destination for over 700 of the world’s most important influencers and decision makers in the media industry. It’s the place where topics are discussed, deals are made, and innovations are unveiled.
The key theme for the 2013 conference is From Content to Commerce.
Are we in the midst of a transition that will see retailers becoming content companies and content companies becoming retailers? If so, what role will the media agency play? And, in the age of the algorithm, is the craft of media selling a thing of the past?
For full conference information please visit the website: http://www.festivalofmedia.com/global
Exclusive 10% discount for BCMA members: Use code BCM10MPX
January 20, 2013
We are delighted to announce the launch of the BCMA Weekly Digest.
The BCMA Weekly Digest is a ‘virtual newspaper’ that summarises the week’s most relevant stories about branded content which we hope you will find of interest.
It is curated by International Branded Content specialist, Chris Sice, MD of Blended Republic, on behalf of the BCMA. (twitter @chrissice).
Just click here and then subscribe, and you can receive the ‘paper’ each Wednesday.
March 16, 2011
You can now follow the BCMA on Twitter…https://twitter.com/theBCMA
March 16, 2011
Branded Entertainment Summit: Branding the future
Ad agencies, brands, producers, broadcasters and digital players come together to delve into major developments shaping branded content (sponsored by Ogilvy and organised in association with BCMA)
Download the schedule here… http://www.mipworld.com/en/miptv/conferences-and-events/branded-entertainment/
March 9, 2011
To ensure continued accountability of branded content and product placement, the BCMA is launching a measurement tool for demonstrating the effectiveness of product placement. BCMA placementmonitor has been developed with leading research company Ipsos and is launching at MIPTV
February 10, 2011
We are delighted to inform you of the special discount of up to 50%* we can offer BCMA members wanting to attend the forthcoming MIPTV between 4th and 7th April 2011 for full acreditation.More exciting news to follow about BCMA events at MIPTV 2011.Please email firstname.lastname@example.org for more details
* terms and conditions apply