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BCMA Members Welcome New Definition of Branded Content

The BCMA commissioned the Brand Strategy Research Group at Oxford Brookes University and Ipsos MORI to undertake an academic study, Defining Branded Content for the Digital Age that ...
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World Leading Social Video Platform, Twitch Joins BCMA

Founded in June 2011, Twitch is the world’s leading social video platform and community for gamers, video game culture, and the creative arts. Each day, close to 10 ...
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BCMA Announces the Launch of Contentmonitor 2.0

At the recent BCMA Insight Series event, titled Measuring Branded Content Effectiveness and ROI, it was announced that the new version of contentmonitor, the BCMA’s proprietary measurement tool, ...
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Genero Opens HQ in Asia

  BCMA members, Genero was founded by Mick Entwisle and Andrew Lane, two Australians who have a passion for creativity, music, music videos and film, with careers in ...
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BCMA appoints Sam Zises as President of BCMA USA

The BCMA is delighted to announce the appointment of Sam Zises as President of the BCMA USA with immediate affect. He will lead the organisation and help to ...
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For The Love of Branded Content

The Expert’s Views With very few exceptions, everyone I meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we ...
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Chris Gallery joins UK Advisory Board

The BCMA is delighted to announce that Chris Gallery, Head of Strategy of leading creative agency Mother London, is joining the UK Advisory Board with immediate effect. Chris ...
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Celebrating Digital Outdoor Innovation

Ocean Outdoor’s Digital Creative Competition for 2016 took place today at the BFI IMAX. In its seventh year, this celebration of creativity and innovation in Digital out-of-home (DOOH) ...
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ELECTRIC GLUE CEO JOINS UK ADVISORY BOARD

The BCMA is delighted to announce that Simon Orpin, CEO of leading Media Partnership Agency, Electric Glue, is joining the UK Advisory Board with immediate effect. After 25 ...
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BCMA USA APPOINTS RUPERT MACONICK TO ADVISORY BOARD

The BCMA is delighted to announce that Rupert Maconick, Founder, Saville Productions is joining the USA Advisory Board. Rupert has a long track record of producing content with ...
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