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BCMA Partners with Brand Film Festival

The Brand Film Festival made its debut in New York 2016, celebrating the best of brand storytelling throughout America. As a result of the festival’s incredible success, industry ...
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Creativepool believes ‘Creativity will save us’

With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demanding year for creative work with the ...
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DRUM, Head of Strategy joins UK Advisory Board

James Larman is a strategist who has been helping brands create entertainment all through his career – even when it wasn’t recognised as such and ‘content’ was only ...
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Endemol Shine Group Joins As First Global Member

The Branded Content Marketing Association (BCMA) has signed its first Global Member, leading production powerhouse, Endemol Shine Group. Endemol Shine Group has seen a huge growth in brand ...
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Bring marketing to life at MWLive

In partnership with the BCMA, MWLive returns to Olympia Central on 8-9 March 2017 to celebrate the marketing that matters to you, the marketer, right now. In an ...
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BCMA agrees partnership with Lions Entertainment

The Branded Content Marketing Association will renew its media partnership with the Cannes Lions International Festival of Creativity in 2017. Focussing on Lions Entertainment – the event at ...
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Ocean becomes first UK out of home operator to join the BCMA

In a move that marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group is the ...
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BCMA Insight Series: Measuring Branded Content Effectiveness and ROI

You can watch the video from the recent BCMA Insight Series event at Oxford Brookes University that was part of EffWeek. The session was introduced by Bjoern Asmussen, ...
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BCMA Members Welcome New Definition of Branded Content

The BCMA commissioned the Brand Strategy Research Group at Oxford Brookes University and Ipsos MORI to undertake an academic study, Defining Branded Content for the Digital Age that ...
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World Leading Social Video Platform, Twitch Joins BCMA

Founded in June 2011, Twitch is the world’s leading social video platform and community for gamers, video game culture, and the creative arts. Each day, close to 10 ...
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