February 19, 2013
EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.
Filed under MIPCOM
September 29, 2010
BCMA takes latest case studies to MIPCOM VIP Branded Entertainment summit.35% discount for BCMA members on MIPCOM accreditation on a first come basis – don’t miss out!For more information, members should contact Alison Knight.