Market Reports

Market Reports

Market Reports

Germany, Austria and Switzerland: Expert Insight Report

This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...
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Branded Content Made in Germany, Austria and Switzerland

We launched our first regional version of the Best of Branded Content Marketing (BOBCM) yesterday, which was kindly hosted by Omnicom Media Group at the dmexco digital marketing exposition and conference ...
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Case Study: Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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White Paper: The Future of Digital Video Content

Working with our partners Reed MIDEM we have produced a White Paper looking at the “Future of digital Video Content” which coincides with the launch of MIP Digital ...
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Market Report: Russia 2014

When looking at emerging trends and insights into branded content marketing in Russia, we need to remember that advertising in Russia is relatively young. The very first TV ...
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Market Report: Brazil 2014

At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive brand offerings, a huge variety of products, screens, restaurants, ...
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