Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...Read more Comments Off on Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.
“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...Read more Comments Off on A Quick Guide to Content Marketing – Dropbox For Business
Andrew Canter is the Global CEO of the Branded Content Marketing Association (BCMA) and is one of the world’s leading practitioners in branded content. We caught up with ...Read more Comments Off on Discovering The Future Of The Marketing Communications Industry
The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew ...Read more Comments Off on BCMA International Panel at OBE Summit, Milan 2016
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby. The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...Read more Comments Off on Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen