Interviews

Interviews

Be Inspired Featured Features Interviews

BCMA Influence: Life As An Influencer – Fab Giovanetti

Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from Fab Giovanetti @fabgiovanetti How did you ...
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BCMA Influence: Life As An Influencer – James Bamsey

Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from James Bamsey @jamesbamz How did you get ...
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BCMA Influence: Life As An Influencer – Rob Eades

This is the first in our new series of Life As An Influencer, giving you a ‘behind the scenes’ view of the often hectic world of influencer marketing. This ...
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James Hayr, Head of Global Sales, Endemol Shine UK

James Hayr is the Head of Global Sales at Endemol Shine UK. He shares his top tip for anyone beginning their career in the branded content sector. James ...
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Rebecca Allen, Global Head of Branded Content, The Drum Studios

Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content ...
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Ann Wixley, Executive Creative Director, Wavemaker

Ann Wixley is the Executive Creative Director of Wavemaker. She talks about the role that Chat Bots have to play in the future of branded content creativity. This ...
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Ellen Marzell, Marketing Expert & BCMA Advisor

Ellen Marzell is a Marketing Expert and BCMA Advisor. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content Story which was ...
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Jonathan Hardy, Professor of Media and Communications, University of East London

Jonathan Hardy is the Professor of Media and Communications at the University of East London. He shares his top tip for students who want a career in the ...
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Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.

Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...
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Featured Features Interviews

A Quick Guide to Content Marketing – Dropbox For Business

“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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