Interviews

Interviews

Be Inspired Events Interviews Vox Pops

Rebecca Allen, Global Head of Branded Content, The Drum Studios

Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content ...
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Be Inspired Events Interviews Vox Pops

Ann Wixley, Executive Creative Director, Wavemaker

Ann Wixley is the Executive Creative Director of Wavemaker. She talks about the role that Chat Bots have to play in the future of branded content creativity. This ...
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Ellen Marzell, Marketing Expert & BCMA Advisor

Ellen Marzell is a Marketing Expert and BCMA Advisor. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content Story which was ...
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Be Inspired Events Interviews Vox Pops

Jonathan Hardy, Professor of Media and Communications, University of East London

Jonathan Hardy is the Professor of Media and Communications at the University of East London. He shares his top tip for students who want a career in the ...
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Be Inspired Events Interviews Vox Pops

Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.

Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...
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Featured Features Interviews

A Quick Guide to Content Marketing – Dropbox For Business

“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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Features Interviews

Interview: Edition Digital bridges the gap

by WHAT IS NEW IN PUBLISHING June 2016 One of the biggest debates in digital publishing over the last twelve months has been between native apps vs HTML ...
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Interviews

Discovering The Future Of The Marketing Communications Industry

Andrew Canter is the Global CEO of the Branded Content Marketing Association (BCMA) and is one of the world’s leading practitioners in branded content. We caught up with ...
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Interviews Vox Pops

BCMA International Panel at OBE Summit, Milan 2016

The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew ...
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Interviews

Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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