Interviews

Interviews

Featured Features Interviews

A Quick Guide to Content Marketing – Dropbox For Business

“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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Features Interviews

Interview: Edition Digital bridges the gap

by WHAT IS NEW IN PUBLISHING June 2016 One of the biggest debates in digital publishing over the last twelve months has been between native apps vs HTML ...
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Interviews

Discovering The Future Of The Marketing Communications Industry

Andrew Canter is the Global CEO of the Branded Content Marketing Association (BCMA) and is one of the world’s leading practitioners in branded content. We caught up with ...
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Interviews Vox Pops

BCMA International Panel at OBE Summit, Milan 2016

The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew ...
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Interviews

Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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Featured Features Interviews

Interview with Mediacom’s James Morris

This interview with James Morris, the global head of BCMA member Mediacom Beyond Advertising, was original published on BOBCM, which is curated by our Global Council and UK Advisory ...
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Featured Features Interviews

Interview with BCMA Scandinavia Chair Jan Godsk

This is the latest in a series of interviews by BCMA UK Advisory Board member Justin Kirby has been conducting as part our Best of Branded Content Marketing ...
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Featured Features Interviews

Interview with UM’s Scott Donaton

This is the latest in a series of interviews by BCMA UK Advisory Board member Justin Kirby has been conducting as part our Best of Branded Content Marketing ...
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