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BCMA Members Welcome New Definition of Branded Content

The BCMA commissioned the Brand Strategy Research Group at Oxford Brookes University and Ipsos MORI to undertake an academic study, Defining Branded Content for the Digital Age that ...
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BCMA Announces the Launch of Contentmonitor 2.0

At the recent BCMA Insight Series event, titled Measuring Branded Content Effectiveness and ROI, it was announced that the new version of contentmonitor, the BCMA’s proprietary measurement tool, ...
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Genero Opens HQ in Asia

  BCMA members, Genero was founded by Mick Entwisle and Andrew Lane, two Australians who have a passion for creativity, music, music videos and film, with careers in ...
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Opinion: How PRs can make the most out of branded content

Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of ...
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“TRANSMEDIA STORYTELLING”

“TRANSMEDIA STORYTELLING” by Pablo Muñoz (CEO of FCB Spain & VP of BCMA Spain)and Daniel Calabuig (Creative Director of DDB Spain) Chapter 1 “Transmedia. The art of storytelling ...
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Clive Owen to Reprise Role as “The Driver” in BMW Films’ ‘The Escape’

After 15 years off the road, BMW Films is bringing back its series of short films with Clive Owen reprising his role as “The Driver.” The new short, ...
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How data analysis will sharpen up your content

by TONI PECORARI January 2016 How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve ...
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Charts and graphs won’t tell you all you need to know about your readers

by BARBARA MATIJASIC August 2016 Asking for advice and guidance has always been the best way to get better at what you do. So when you’re launching your ...
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Owned, paid, earned – where to invest

by JULIA HUTCHISON July 2016 As consumers have adopted mobile, (to the extent that Ofcom has called the UK a ‘smartphone society’*), brands have evolved from a multi-channel business ...
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Brand your digital magazine with your corporate identity: tutorial

by PETER DRAGAR June 2016 Branding is a method of identifying and differentiating your product from others. It represents a strategy that gives you an edge in an ...
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