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EXCLUSIVE VIDEO: Ellie Norman, Director of Marketing and Communications, F1

Ellie Norman, Director of Marketing and Communications at Formula 1, has written the Foreword to the BCMA book, Fifteen Years, A Branded Content Story. She shares her thoughts ...
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BCMA Book: Fifteen Years, A Branded Content Story – NOW AVAILABLE

To mark it’s landmark fifteen-year anniversary, the Branded Content Marketing Association (BCMA) is publishing a new book, Fifteen Years, A Branded Content Story. Contributors include Sir Peter Bazalgette, ...
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BCMA Chapters: DACH Publishes For The Love Of Branded Content

Launch of the first German-language digital publication ‘For the Love of Branded Content – The Perspective of the Experts’ at the Digital Content Expo DCX in Berlin Our ...
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Bulbshare Content Hub – Powered By Latimer

We’ve teamed up with BCMA members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agency Latimer. They’ll be sharing articles around the ...
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New Global Tech Platform For Travel & Lifestyle

An exciting new global tech platform called Travlrr focused on Travel & Lifestyle Collaboration has emerged as a critical element of business. We have witnessed this through the ...
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Measuring The Value Of Branded Content Is Critical

As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume ...
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BCMA Members: Create Something OOHmazing

BCMA Members, Ocean Outdoor, Invites Agencies to Create Something OOHmazing for its Ninth Annual Digital Creative Competition. Winners share £650,000 worth of screen space. All you need is ...
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BCMA Celebrates Fifteen Year Anniversary

We are moving towards a world where brands think ‘Content First’. This is why branded content has become and will continue to be the dominant marketing discipline of ...
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How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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