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BCMA Influence: Life As An Influencer – James Bamsey

Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from James Bamsey @jamesbamz How did you get ...
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BCMA Members: Influencer Briefing Kit

BCMA Members, Influencer Intelligence, have produced their best practice guide to briefing when developing an influencer marketing campaign In this report, Influencer Intelligence and Fashion & Beauty Monitor, examine ...
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Institute Of Branded Content: BCMA New Member Workshop

The Institute Of Branded Content is delighted to announce that the next BCMA New Member Workshop will take place at Hiscox’s London HQ in the heart of our ...
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BCMA Influence: A Question Of Ownership

A Critical Question to Ask Before Choosing an Influencer Marketing Platform: Who Owns the Company? For B2C companies in today’s world, the value of influencer marketing is immense. ...
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BCMA Members: Hugo Boss – The Leisure Traveler, Jeremy Irvine

Hugo Boss commissioned BCMA members, Nemorin Film & Video to make a short film in support of its travel campaign for 2019. Nemorin was tasked to demonstrate how ...
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BCMA Influence Podcast: The Pressures Of Influencer Marketing

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry. In this ...
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BCMA Influence: Why The Turner ‘Tfue’ Tenney Dispute Isn’t A One-Off

By Rich Keith, CEO of Fourth Floor Creative, BCMA member and fast-growing specialist influencer marketing agency who have worked with brands such as Square-Enix, Sega, Activision-Blizzard and Epic. ...
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BCMA Influence: Finding The Right Influencer For Your Brand

Studies suggest that over 80% of brands today find influencer marketing an effective digital strategy for increasing brand awareness, so perhaps it’s no surprise that with nearly two-thirds ...
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BCMA Thinks: The Business Of Influencer Marketing

Influencer marketing is big business, with industry estimates reported that it will be worth in excess of £2 billion on Instagram alone by the end of 2019. The ...
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BCMA Partners: Tonic365 – Wellbeing At Work

We’ve teamed up with workplace wellbeing experts Tonic365 to deliver you some amazing ideas and content to help your organisation and people achieve peak performance every day. Healthy living ...
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