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Branded E-Commerce Videos: What Works?

Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when considering e-commerce. An e-commerce, or ‘shoppable’ video, ...
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BCMA Leadership Series: Entertainment Matters for Branded Content

The great and the good from the branded content industry gathered for the BCMA Leadership Series breakfast event in the heart of the entertainment business at Endemol Shine ...
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Guinness & Genero: Co-collaboration to create bespoke branded content

“Sometimes a brand’s logo becomes such common place that we rarely take a step back and appreciate what it actually represents.” The words of director Josh Hine offer ...
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BCMA World View Featured Features

Branded Content in Hungary

BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from ...
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New Video: One Extraordinary Day in Branded Content

BCMA Presents: ONE EXTRAORDINARY DAY IN BRANDED CONTENT is produced for The Branded Content Marketing Assocation – BCMA and showcases the event hosted in the midst of BVE ...
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For The Love of Branded Content – Part 2

The Expert’s Views (Part 2) With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent ...
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One Extraordinary Day in Branded Content

Well it certainly was an ‘Extraordinary Day’ at the recent BCMA event in the midst of BVE 2017. We heard from not one, but two Knight’s of the ...
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The Wonderful World of Branding [Content]

I’ve spent the last couple of years pushing myself in the ad world, in particular with branding and branded content, by educating myself, attending conferences and conventions, meeting ...
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BCMA Partners with Brand Film Festival

The Brand Film Festival made its debut in New York 2016, celebrating the best of brand storytelling throughout America. As a result of the festival’s incredible success, industry ...
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BCMA World View Featured Features

Branded Content in Portugal

BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from ...
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