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Features

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BCMA Thinks: Decoding Branded Content

By Ravid Kuperberg, Partner and Trainer, Mindscapes Branded Content is taking on many shapes and forms in an ever-growing variety of formats and platforms. Yet…if looked at closely, ...
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Featured Features Interviews

A Quick Guide to Content Marketing – Dropbox For Business

“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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BCMA Chapters: Spain Announces New President

We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a ...
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BCMA Members: Dropbox Sharing Insights for Business

We are delighted to share with you great business stories, insights and tips from BCMA members, Dropbox for Business. As part of their focus on branded content they ...
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Be Inspired Events Featured Features

Be Inspired: Back to the Future of Branded Content

The second of BCMA’s Back to the Future of Branded Content series took place at Lions Entertainment part of Cannes festival and featured Mattel Inc. It took the ...
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Events Featured Features

Back to the Future of Branded Content With Mattel at Cannes Festival

It was a packed session at today’s panel on the Inspiration Stage at Lions Entertainment as we took our audience on an incredible journey with Mattel. A company ...
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Featured Features News

For The Love of Branded Content – Part 3

With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous ...
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Articles Featured Features

Study Your Sector For Successful Content Marketing

A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before ...
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BCMA Thinks: When Light Becomes Sound…

It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the ...
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Articles Events Featured Features

BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel

Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were ...
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