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NEW VIDEO: Fifteen Years, A Branded Content Story Event

BCMA launch event at Wavemaker, Cucumber, Sea Containers 13th Floor, a great success, with a brilliant turn out and insightful panel session I think the future of branded ...
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Branded Content Day 2018: Celebrating The Best In Branded Content

Celebrating the Movers, the Shakers and the Content Creators Nemorin’s Branded Content Day in partnership with the Branded Content Marketing Association (BCMA), The Drum Studios and The Video ...
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EXCLUSIVE VIDEO: Ellie Norman, Director of Marketing and Communications, F1

Ellie Norman, Director of Marketing and Communications at Formula 1, has written the Foreword to the BCMA book, Fifteen Years, A Branded Content Story. She shares her thoughts ...
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BCMA Book: Fifteen Years, A Branded Content Story – NOW AVAILABLE

To mark it’s landmark fifteen-year anniversary, the Branded Content Marketing Association (BCMA) is publishing a new book, Fifteen Years, A Branded Content Story. Contributors include Sir Peter Bazalgette, ...
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Be Inspired Case Studies Featured Features

BCMA Chapters: DACH Publishes For The Love Of Branded Content

Launch of the first German-language digital publication ‘For the Love of Branded Content – The Perspective of the Experts’ at the Digital Content Expo DCX in Berlin Our ...
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Featured Features News

New Global Tech Platform For Travel & Lifestyle

An exciting new global tech platform called Travlrr focused on Travel & Lifestyle Collaboration has emerged as a critical element of business. We have witnessed this through the ...
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Content Monitor Featured Features

Measuring The Value Of Branded Content Is Critical

As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume ...
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BCMA Members: Create Something OOHmazing

BCMA Members, Ocean Outdoor, Invites Agencies to Create Something OOHmazing for its Ninth Annual Digital Creative Competition. Winners share £650,000 worth of screen space. All you need is ...
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BCMA Celebrates Fifteen Year Anniversary

We are moving towards a world where brands think ‘Content First’. This is why branded content has become and will continue to be the dominant marketing discipline of ...
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Articles Featured Features

How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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