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New Global Tech Platform For Travel & Lifestyle

An exciting new global tech platform called Travlrr focused on Travel & Lifestyle Collaboration has emerged as a critical element of business. We have witnessed this through the ...
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Content Monitor Featured Features

Measuring The Value Of Branded Content Is Critical

As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume ...
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Events Featured Features News

BCMA Members: Create Something OOHmazing

BCMA Members, Ocean Outdoor, Invites Agencies to Create Something OOHmazing for its Ninth Annual Digital Creative Competition. Winners share £650,000 worth of screen space. All you need is ...
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Featured Features News

BCMA Celebrates Fifteen Year Anniversary

We are moving towards a world where brands think ‘Content First’. This is why branded content has become and will continue to be the dominant marketing discipline of ...
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Articles Featured Features

How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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Be Inspired Events Featured Features

NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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Be Inspired Events Featured Features

Five Campaigns That Shook The Advertising World

BCMA panel at Cannes Lions Festival of Creativity A packed audience attended the BCMA panel session, Five Campaigns That Shook The Advertising World, that pinpointed the pivotal moments ...
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Be Inspired Case Studies Featured Features News

BCMA Partners: A Cannes Lions Jury Presents – The Art of Branded Entertainment

We are delighted to announce this brilliant new book from our partners at the Cannes Lions International Festival of Creativity, The Art of Branded Entertainment, which is now ...
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Be Inspired Case Studies Featured Features News

BCMA Members: Snackable Content Awards Winners 2018

BCMA members, The Source, are the world’s first inspirational and content creation platform for content designed for mobile and social media. Organised by The Source, the ‘Snackable Content ...
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Events Featured Features News

NEW SERIES: BCMA Global Webinar Series

As part of our 15-year anniversary celebrations, we are delighted to announce the launch of our new event series, BCMA Global Webinar Series. This has been developed in ...
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