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BCMA Partners: The Drum Content Awards – Shortlist Announced

The use of technology might be innovating the branded content space right now but small budget aren’t deterring social success, says Zoë Collins, chief content officer, Jamie Oliver ...
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BCMA Partners: EffWeek 2017

The Power of Branded Content Partnerships As a proud partner of EffWeek 2017, the BCMA is hosting a session at the IPA’s Satellite event on Friday 13th October ...
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New Research: Branded Gifts – The Best Way to Say ‘Thank You!’

New research produced by our friends and colleagues at the British Promotional Merchandise Association (BPMA) highlighted the fact that almost 80% of people receiving a branded gift feel ...
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BCMA Partners: Future Communicators Accelerator

A Unique accelerator programme for PR and marketing professionals, startups and entrepreneurs. An elite consortium of global communication, media and marketing experts has today launched the Future Communicators ...
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Be Inspired BOBCM DACH Vol I Featured Features

Drum on Content

Don’t Throw Your Viagra In the Bin Because It Doesn’t Cure Angina: Why We Need to Embrace Creative AI We bring you a monthly view of branded content ...
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BCMA Thinks: A New Age of Branded Content

Distribution strategy should be a key component of the overall content marketing plan to enable brands to cut through an increasingly crowded market. You don’t need to have ...
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BCMA Partners: The Marketing Expo 2018

BCMA are excited to announce a new partnership with The Marketing Expo We have partnered with Europe’s leading Marketing conference ‘The Marketing Expo’ which will be taking place ...
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BCMA Thinks: Decoding Branded Content

By Ravid Kuperberg, Partner and Trainer, Mindscapes Branded Content is taking on many shapes and forms in an ever-growing variety of formats and platforms. Yet…if looked at closely, ...
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A Quick Guide to Content Marketing – Dropbox For Business

“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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BCMA Chapters: Spain Announces New President

We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a ...
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