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How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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Five Campaigns That Shook The Advertising World

BCMA panel at Cannes Lions Festival of Creativity A packed audience attended the BCMA panel session, Five Campaigns That Shook The Advertising World, that pinpointed the pivotal moments ...
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BCMA Partners: A Cannes Lions Jury Presents – The Art of Branded Entertainment

We are delighted to announce this brilliant new book from our partners at the Cannes Lions International Festival of Creativity, The Art of Branded Entertainment, which is now ...
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BCMA Members: Snackable Content Awards Winners 2018

BCMA members, The Source, are the world’s first inspirational and content creation platform for content designed for mobile and social media. Organised by The Source, the ‘Snackable Content ...
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NEW SERIES: BCMA Global Webinar Series

As part of our 15-year anniversary celebrations, we are delighted to announce the launch of our new event series, BCMA Global Webinar Series. This has been developed in ...
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BCMA Chapters: MIPTV Awards ‘Carmilla’ by Kimberly Clark

We are delighted to announce that MIPTV has chosen to give its Brand of The Year Award to Branded Content that has become a transmedia brand within its ...
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BCMA Thinks: Everything is Branded Content; Branded Content is Everything

By Sam Zises, Founder/CEO at [L]earned Media and President of BCMA USA When the Branded Content Marketing Association was founded in 2003, our conversations often had to start ...
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Bulbshare Content Hub – Powered by Latimer

We’ve teamed up with BCMA members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agency Latimer. They’ll be sharing articles around the ...
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Features

Bulbshare Content Hub – Powered by Latimer

We’ve teamed up with BCMA members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agency Latimer. They’ll be sharing articles around the ...
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