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Creativepool believes ‘Creativity will save us’

With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demanding year for creative work with the ...
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DRUM, Head of Strategy joins UK Advisory Board

James Larman is a strategist who has been helping brands create entertainment all through his career – even when it wasn’t recognised as such and ‘content’ was only ...
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Endemol Shine Group Joins As First Global Member

The Branded Content Marketing Association (BCMA) has signed its first Global Member, leading production powerhouse, Endemol Shine Group. Endemol Shine Group has seen a huge growth in brand ...
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Rise of the machines

In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and – spoiler alert – some even start to think ...
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What’s next for marketing?

In our era of digitalization, we may all wonder; what is next for marketing? Some might say that in the future user-generated content shall be foremost in the ...
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Thinking Inside The Box: what Branded Content Producers can Learn from TV Production

In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street brand. ‘Us’ ...
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Bring marketing to life at MWLive

In partnership with the BCMA, MWLive returns to Olympia Central on 8-9 March 2017 to celebrate the marketing that matters to you, the marketer, right now. In an ...
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BCMA agrees partnership with Lions Entertainment

The Branded Content Marketing Association will renew its media partnership with the Cannes Lions International Festival of Creativity in 2017. Focussing on Lions Entertainment – the event at ...
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Vanity metrics are so 2013

In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still remains a challenge for the marketing industry.   ...
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Ocean becomes first UK out of home operator to join the BCMA

In a move that marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group is the ...
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