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BCMA Members: Create Something OOHmazing

BCMA Members, Ocean Outdoor, Invites Agencies to Create Something OOHmazing for its Ninth Annual Digital Creative Competition. Winners share £650,000 worth of screen space. All you need is ...
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Events Featured

BCMA Partners: Taking Marketing Effectiveness To The Next Level At IPA EffWeek 2018

The BCMA is proud and delighted to continue it’s support of this important industry initiative Join the industry movement that’s making waves in the boardroom. Be among the ...
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Events Featured

BCMA Partners: Don’t Miss Out On Expert Branded Content!

The Festival of Marketing, is the biggest event of its kind in the UK with more than 4,000 marketers attending to discover, learn and shape the future. Head ...
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Events Featured News

BCMA Partners: Festival Of Marketing 2018 Agenda Is Live

The Festival of Marketing, the largest global event dedicated to brand marketers, is back on 10-11 October at Tobacco Dock The 2018 agenda is live, featuring incredible headliners, ...
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Events Featured News

BCMA Partners: The Drum Content Awards 2018

BCMA is delighted to announce that it is continuing its partnership with The Drum Content Awards for 2018 As a supporter of the The Drum Content Awards since ...
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Featured Features News

BCMA Celebrates Fifteen Year Anniversary

We are moving towards a world where brands think ‘Content First’. This is why branded content has become and will continue to be the dominant marketing discipline of ...
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Events Featured

BCMA Partners: Festival Of Marketing, Tobacco Dock, London

BCMA Announces Partnership With Festival Of Media We are delighted to announce our continuing partnership with Festival of Marketing, the largest global event for brand marketers, returning to ...
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Articles Featured Features

How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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Be Inspired Events Featured

NEW VIDEO: Lisa Gilbert, CMO, IBM UK & Ireland

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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Be Inspired Events Featured

NEW VIDEO: Lars Silberbauer, Senior Global Director, Lego

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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