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BCMA Thinks: Everything is Branded Content; Branded Content is Everything

By Sam Zises, Founder/CEO at [L]earned Media and President of BCMA USA When the Branded Content Marketing Association was founded in 2003, our conversations often had to start ...
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Events Featured

BCMA Partners: Five Campaigns That Shook the Advertising World – Cannes Lions

We are delighted to continue our partnership with the Cannes Lions Festival taking place between the 18th and 22nd June 2018. The BCMA panel, Five Campaigns That Shook ...
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Featured Vox Pops

BCMA Expert Views: The Future of Branded Content

We had a brilliant day at BVE 2018 recently where the BCMA’s Great Content Revolution event took place at ExCel London. We’ve compiled the ‘Expert Views’ of our ...
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Be Inspired Featured Features

The Culture of Proximity – A Viacom Velocity Study

A Groundbreaking New Study From Viacom Velocity We are living in a rapidly changing world of communications, that has significantly shifted the dynamics of pop culture. Perhaps what’s ...
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Be Inspired Events Featured

The Great Content Revolution Begins

We had a brilliant day at BVE 2018 where the BCMA’s Great Content Revolution event took place at ExCel London. Brands creating entertaining and engaging content appears in ...
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Be Inspired Featured Features

Institute of Branded Content – An Exciting Place For Practical Learning

We had an amazing first day at the Institute of Branded Content. The inaugural interactive and immersive session took place in The Great Hall at the University of ...
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Events Featured

BCMA Event: The Great Content Revolution, 28th February 2018, ExCel London

We are excited that the BCMA Event at BVE, The Great Content Revolution is taking place on 28th February 2018 at ExCel London. This year’s theme at BVE ...
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BCMA World View Featured News

BCMA Chapters: BCMA India Opens For Business

We are delighted to announce that we are extending our work and presence to India with the launch of our latest Chapter, BCMA India. BCMA Global CEO, Andrew ...
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Be Inspired Featured Features

Drum on Content: Why Brands That Whisper Will Be The Ones That Are Heard

* By James Larman, Executive Strategy Director, Drum The wave of predictions about 2018 being the year of AI, Block chain, VR etc. have missed a far more ...
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BCMA Launches Institute of Branded Content

The BCMA is launching the Institute of Branded Content in partnership with the University of East London (UEL) and world renowned creative training company, Mindscapes to develop learning, ...
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