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Back to the Future of Branded Content With Mattel at Cannes Festival

It was a packed session at today’s panel on the Inspiration Stage at Lions Entertainment as we took our audience on an incredible journey with Mattel. A company ...
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BCMA Partners: The Drum Content Awards 2017

We are delighted to announce that the BCMA are once again partnering with The Drum Content Awards. Now in their third year, The Drum Content Awards honour the ...
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PROPKO – PPA Product Placement and Branded Entertainment Award

We are delighted to continue our partnership with the PPA Product Placement and Branded Entertainment Award taking place on October 16, 2017, in the course of the PROPKO ...
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Connecting global businesses with Asia via Hong Kong

We have partnered with “Think Asia, Think Hong Kong” (TATHK) which is a mega promotional campaign organised by the Hong Kong Trade Development Council (HKTDC) to attract overseas ...
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BCMA Partners: Lions Entertainment – building brands in popular culture

In less than two weeks, BCMA Partners, Lions Entertainment will bring together forward-thinking people from across the entertainment, commercial and creative communities to discuss new ways to leverage ...
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For The Love of Branded Content – Part 3

With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous ...
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Study Your Sector For Successful Content Marketing

A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before ...
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BCMA Thinks: When Light Becomes Sound…

It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the ...
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BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel

Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were ...
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BCMA Canada: Lead Partner shift2 Puts Itself Into The Story

We are excited to announce that our latest Chapter, BCMA Canada is now officially launched. It will be headed up by Kaaren Whitney-Vernon who is the Founder and ...
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