Case Studies

Case Studies

Case Studies

Whalar: Warner Music Group

Warner Music Group The Aim To drive conversation around the launch of Linkin Park’s new single ‘One More Light’ How? We commissioned creators around the world with a ...
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Case Studies

Whalar: Oral B Electric Toothbrushes

Oral B Electric Toothbrushes Objective To convince millennials that an Oral B electric toothbrush is an essential tool for them and their lifestyles, as the benefits far exceed ...
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Case Studies

Whalar: Grand Marnier

Grand Marnier Objective To use London Cocktail Week as a springboard to promote Grand Marnier in the UK and drive attendance at key Grand Marnier events. Many people ...
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Whalar: Amazon Launchpad

Amazon Launchpad Objective To promote the Amazon Launchpad store in France, Germany and the UK. We collaborated with 25 creative influencers across these markets to publish relevant content ...
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Case Studies

ITV: Superdrug Finds Love with Love Island

Superdrug’s brand challenge was to cement themselves as the go to destination for 16-34s, whilst increasing awareness of their own brand offering Idea Superdrug’s campaign strategy was all ...
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EXCLUSIVE VIDEO: Ellie Norman, Director of Marketing and Communications, F1

Ellie Norman, Director of Marketing and Communications at Formula 1, has written the Foreword to the BCMA book, Fifteen Years, A Branded Content Story. She shares her thoughts ...
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BCMA Book: Fifteen Years, A Branded Content Story – NOW AVAILABLE

To mark it’s landmark fifteen-year anniversary, the Branded Content Marketing Association (BCMA) is publishing a new book, Fifteen Years, A Branded Content Story. Contributors include Sir Peter Bazalgette, ...
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BCMA Chapters: DACH Publishes For The Love Of Branded Content

Launch of the first German-language digital publication ‘For the Love of Branded Content – The Perspective of the Experts’ at the Digital Content Expo DCX in Berlin Our ...
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BCMA Members: Consistent, High Quality Videos For Holiday Inn From Genero

BCMA members, Genero, produced an amazing series of videos for Holiday Inn that encapsulated the essence of the brand. Holiday Inn collaborated with Genero to produce a series ...
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BCMA Partners: A Cannes Lions Jury Presents – The Art of Branded Entertainment

We are delighted to announce this brilliant new book from our partners at the Cannes Lions International Festival of Creativity, The Art of Branded Entertainment, which is now ...
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