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Case Studies

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Mikado Innovating Using Branded Content

In the entertainment market where digital continues to rapidly evolve and develop with a myriad of opportunities, Sony DADC is well positioned to be an essential partner of ...
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Guinness & Genero: Co-collaboration to create bespoke branded content

“Sometimes a brand’s logo becomes such common place that we rarely take a step back and appreciate what it actually represents.” The words of director Josh Hine offer ...
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The Science of Engagement – The truth about content-led marketing is staring you in the face

Andrew Tenzer, Head of Insight, BBC Global News Ltd Content-led marketing is now an established part of the marketer’s armoury. Over the next few years, it’s anticipated that ...
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Pop-up shop’s shocking twist: film for Diabetes UK

Awesome Films produced this film for healthcare agency Langland as part of a unique campaign for Diabetes UK. Amp Shoes, a pop-up store with a twist located just off Brick Lane ...
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Back to the Future of Branded Content with BMW Films

The BCMA hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival. Those attending were ...
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Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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Coca-Cola Takes Us On A Journey Through Storytelling

When it comes to using branded content as a key cornerstone of their marketing strategy, Coca-Cola has been a trailblazer. They fully understand the power of storytelling, creating ...
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Top 10 Italian Examples

Video compilation of Top 10 Italian Branded Content & Entertainment Examples from OBE’s Elena Grinta on BOBCM. ...
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