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For The Love of Branded Content – Part 2

The Expert’s Views (Part 2) With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent ...
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For The Love of Branded Content

The Expert’s Views With very few exceptions, everyone I meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we ...
Read more Comments Off on For The Love of Branded Content
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Case Study: The Science of Engagement – The truth about content-led marketing is staring you in the face

Andrew Tenzer, Head of Insight, BBC Global News Ltd Content-led marketing is now an established part of the marketer’s armoury. Over the next few years, it’s anticipated that ...
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Case Study: Pop-up shop’s shocking twist: film for Diabetes UK

Awesome Films produced this film for healthcare agency Langland as part of a unique campaign for Diabetes UK. Amp Shoes, a pop-up store with a twist located just off Brick Lane ...
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Case Study: Back to the Future of Branded Content with BMW Films

The BCMA hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival. Those attending were ...
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Marketing Week Live (MWL)

  How do you see the relationship between insight and marketing developing in the next 5 years? (featuring Jennifer Roberton, Nick Coates, Bob Qureshi, Penny Steele, Richard Sheldrake, Ben ...
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Case Study: Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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Case Study: Coca-Cola Takes Us On A Journey Through Storytelling

When it comes to using branded content as a key cornerstone of their marketing strategy, Coca-Cola has been a trailblazer. They fully understand the power of storytelling, creating ...
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Case Study: Top 10 Italian Examples

Video compilation of Top 10 Italian Branded Content & Entertainment Examples from OBE’s Elena Grinta on BOBCM. ...
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