Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content ...Read more Comments Off on Rebecca Allen, Global Head of Branded Content, The Drum Studios
Ann Wixley is the Executive Creative Director of Wavemaker. She talks about the role that Chat Bots have to play in the future of branded content creativity. This ...Read more Comments Off on Ann Wixley, Executive Creative Director, Wavemaker
Jonathan Hardy is the Professor of Media and Communications at the University of East London. He shares his top tip for students who want a career in the ...Read more Comments Off on Jonathan Hardy, Professor of Media and Communications, University of East London
Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...Read more Comments Off on Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.
A full house of creative pioneers and leading practitioners celebrated Branded Content Day with all things branded content The annual Branded Content Day event, created by BCMA members, ...Read more Comments Off on NEW VIDEO: Branded Content Day 2018 A Great Success
BCMA launch event at Wavemaker, Cucumber, Sea Containers 13th Floor, a great success, with a brilliant turn out and insightful panel session I think the future of branded ...Read more Comments Off on NEW VIDEO: Fifteen Years, A Branded Content Story Event