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NEW VIDEO: Lisa Gilbert, CMO, IBM UK & Ireland

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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NEW VIDEO: Lars Silberbauer, Senior Global Director, Lego

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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NEW VIDEO: Lisa Jedan, Global Head of PR & Corporate Communications, Bacardi Martini

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel, Five Campaigns That Shook The Advertising World, was created to mark the BCMA’s fifteen year anniversary of ...
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NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

BCMA panel at Cannes Lions Festival of Creativity 2018 The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and ...
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BCMA Members: Consistent, High Quality Videos For Holiday Inn From Genero

BCMA members, Genero, produced an amazing series of videos for Holiday Inn that encapsulated the essence of the brand. Holiday Inn collaborated with Genero to produce a series ...
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Five Campaigns That Shook The Advertising World

BCMA panel at Cannes Lions Festival of Creativity A packed audience attended the BCMA panel session, Five Campaigns That Shook The Advertising World, that pinpointed the pivotal moments ...
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BCMA Partners: A Cannes Lions Jury Presents – The Art of Branded Entertainment

We are delighted to announce this brilliant new book from our partners at the Cannes Lions International Festival of Creativity, The Art of Branded Entertainment, which is now ...
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BCMA Members: Snackable Content Awards Winners 2018

BCMA members, The Source, are the world’s first inspirational and content creation platform for content designed for mobile and social media. Organised by The Source, the ‘Snackable Content ...
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BCMA Thinks: Everything is Branded Content; Branded Content is Everything

By Sam Zises, Founder/CEO at [L]earned Media and President of BCMA USA When the Branded Content Marketing Association was founded in 2003, our conversations often had to start ...
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The Culture of Proximity – A Viacom Velocity Study

A Groundbreaking New Study From Viacom Velocity We are living in a rapidly changing world of communications, that has significantly shifted the dynamics of pop culture. Perhaps what’s ...
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