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Be Inspired Featured Features

BCMA Thinks: Everything is Branded Content; Branded Content is Everything

By Sam Zises, Founder/CEO at [L]earned Media and President of BCMA USA When the Branded Content Marketing Association was founded in 2003, our conversations often had to start ...
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Be Inspired Featured Features

The Culture of Proximity – A Viacom Velocity Study

A Groundbreaking New Study From Viacom Velocity We are living in a rapidly changing world of communications, that has significantly shifted the dynamics of pop culture. Perhaps what’s ...
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Be Inspired Events Featured

The Great Content Revolution Begins

We had a brilliant day at BVE 2018 where the BCMA’s Great Content Revolution event took place at ExCel London. Brands creating entertaining and engaging content appears in ...
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Be Inspired Featured Features

Institute of Branded Content – An Exciting Place For Practical Learning

We had an amazing first day at the Institute of Branded Content. The inaugural interactive and immersive session took place in The Great Hall at the University of ...
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Be Inspired Featured Features

Drum on Content: Why Brands That Whisper Will Be The Ones That Are Heard

* By James Larman, Executive Strategy Director, Drum The wave of predictions about 2018 being the year of AI, Block chain, VR etc. have missed a far more ...
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Be Inspired Events Featured News

BCMA Launches Institute of Branded Content

The BCMA is launching the Institute of Branded Content in partnership with the University of East London (UEL) and world renowned creative training company, Mindscapes to develop learning, ...
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Be Inspired Case Studies

Case Study: Conquer the Uncharted With PlayStation (2)

Barcroft creates, produces and distributes amazing factual content which is enjoyed and shared by massive mainstream audiences around the world. Their original stories, videos and TV shows are ...
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Be Inspired Case Studies

Case Study: Conquer the Uncharted With PlayStation (1)

Barcroft creates, produces and distributes amazing factual content which is enjoyed and shared by massive mainstream audiences around the world. Their original stories, videos and TV shows are ...
Read more Comments Off on Case Study: Conquer the Uncharted With PlayStation (1)
Be Inspired Case Studies

Case Study: EE Action Cam Launch

Barcroft creates, produces and distributes amazing factual content which is enjoyed and shared by massive mainstream audiences around the world. Their original stories, videos and TV shows are ...
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BCMA World View Be Inspired Features

BCMA Canada: View From North America

BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from ...
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