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Defining Branded Content for the Digital Age

Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concept, and the estimated US$4bn ...
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Articles Features Market Reports

Market Report: Brazil 2014

At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive brand offerings, a huge variety of products, screens, restaurants, ...
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Articles Features

Branded Content: Measuring success

The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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