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The Good, the Bad and the Ugly: What makes for Great Content these days?

‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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Case Study: Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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What does traditional media bring to the branded content table?

BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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BCMA’s Andrew Canter on the Rise of Human Brands

Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...
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Looking forward to the next 10 years

We generally look back to look forward and predict the emerging trends, but the explosion of social media and the rapid development of technology has impacted positively on ...
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Market Report: Russia 2014

When looking at emerging trends and insights into branded content marketing in Russia, we need to remember that advertising in Russia is relatively young. The very first TV ...
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Defining Branded Content for the Digital Age

Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concept, and the estimated US$4bn ...
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Market Report: Brazil 2014

At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive brand offerings, a huge variety of products, screens, restaurants, ...
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Branded Content: Measuring success

The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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