‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...Read more Comments Off on The Good, the Bad and the Ugly: What makes for Great Content these days?
The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...Read more Comments Off on Case Study: Scandinavia: A great test market for Branded Content and Entertainment
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...Read more Comments Off on What does traditional media bring to the branded content table?
Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...Read more Comments Off on BCMA’s Andrew Canter on the Rise of Human Brands
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...Read more Comments Off on Branded Content: Measuring success