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Festival of Marketing – Partnership Announcement

Every year, the Festival of Marketing partners with the most trusted industry bodies to bring together the elite of the marketing world in a unique experience where ambitious ...
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What’s Hot in Global Entertainment

Following the recent BCMA Leadership Series: Entertainment Matters for Branded Content, we asked Doug Wood, Group Director, Research and Insight, Endemol Shine Group to share his views and ...
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Branded E-Commerce Videos: What Works?

Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when considering e-commerce. An e-commerce, or ‘shoppable’ video, ...
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Guinness & Genero: Co-collaboration to create bespoke branded content

“Sometimes a brand’s logo becomes such common place that we rarely take a step back and appreciate what it actually represents.” The words of director Josh Hine offer ...
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The Good, the Bad and the Ugly: What makes for Great Content these days?

‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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What does traditional media bring to the branded content table?

BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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BCMA’s Andrew Canter on the Rise of Human Brands

Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...
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Looking forward to the next 10 years

We generally look back to look forward and predict the emerging trends, but the explosion of social media and the rapid development of technology has impacted positively on ...
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Market Report: Russia 2014

When looking at emerging trends and insights into branded content marketing in Russia, we need to remember that advertising in Russia is relatively young. The very first TV ...
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