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BCMA Chapters: Spain Announces New President

We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a ...
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Study Your Sector For Successful Content Marketing

A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before ...
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BCMA Thinks: When Light Becomes Sound…

It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the ...
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BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel

Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were ...
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BCMA Canada: Lead Partner shift2 Puts Itself Into The Story

We are excited to announce that our latest Chapter, BCMA Canada is now officially launched. It will be headed up by Kaaren Whitney-Vernon who is the Founder and ...
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A New Age Of Storytelling

We all love a great story. The Zurich start-up company Werenbach has been making watches since 2013 out of material from spaceborn Russian Soyuz rockets. Up to now ...
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Festival of Marketing – Partnership Announcement

Every year, the Festival of Marketing partners with the most trusted industry bodies to bring together the elite of the marketing world in a unique experience where ambitious ...
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What’s Hot in Global Entertainment

Following the recent BCMA Leadership Series: Entertainment Matters for Branded Content, we asked Doug Wood, Group Director, Research and Insight, Endemol Shine Group to share his views and ...
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Branded E-Commerce Videos: What Works?

Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when considering e-commerce. An e-commerce, or ‘shoppable’ video, ...
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The Good, the Bad and the Ugly: What makes for Great Content these days?

‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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