We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a ...Read more Comments Off on BCMA Chapters: Spain Announces New President
A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before ...Read more Comments Off on Study Your Sector For Successful Content Marketing
Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were ...Read more Comments Off on BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel
We are excited to announce that our latest Chapter, BCMA Canada is now officially launched. It will be headed up by Kaaren Whitney-Vernon who is the Founder and ...Read more Comments Off on BCMA Canada: Lead Partner shift2 Puts Itself Into The Story
Every year, the Festival of Marketing partners with the most trusted industry bodies to bring together the elite of the marketing world in a unique experience where ambitious ...Read more Comments Off on Festival of Marketing – Partnership Announcement
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...Read more Comments Off on The Good, the Bad and the Ugly: What makes for Great Content these days?