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BCMA Influence: A Question Of Ownership

A Critical Question to Ask Before Choosing an Influencer Marketing Platform: Who Owns the Company? For B2C companies in today’s world, the value of influencer marketing is immense. ...
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BCMA Thinks: The Business Of Influencer Marketing

Influencer marketing is big business, with industry estimates reported that it will be worth in excess of £2 billion on Instagram alone by the end of 2019. The ...
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Implications for social communications

A high-altitude jump watched by eight million on Red Bull’s owned media and millions more through licensing deals and earned media worldwide is branded content. 11 Things All ...
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BCMA Members: Nemorin Create ‘Independent Minds’ Film

Independent Minds, delivers the very best of The Independent to their most loyal, engaged readers. Including extra articles, exclusive events, a new site and the best free-thinking, outspoken ...
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How To Measure Branded Content Effectively

Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of ...
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New Research: Branded Gifts – The Best Way to Say ‘Thank You!’

New research produced by our friends and colleagues at the British Promotional Merchandise Association (BPMA) highlighted the fact that almost 80% of people receiving a branded gift feel ...
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BCMA Chapters: Spain Announces New President

We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a ...
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Study Your Sector For Successful Content Marketing

A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before ...
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BCMA Thinks: When Light Becomes Sound…

It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the ...
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BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel

Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were ...
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