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Increasingly brands, are not just associating themselves with a film, TV series or the latest game through conventional sponsorship, they are exploring ways of owning entertainment content outright.
Carling Cup
Carling is investing heavily to align its brand with football. Carling has teamed up with the Football League to sponsor the League Cup over the next 3 years with the intention to make the carling cup the biggest and best domestic cup competition.
www.carlingcup.premiumtv.co.uk/
Nokia Urban Music Festival with The Prince's Trust
The Nokia Urban Music Festival with The Princes Trust is the largest UK urban music event, a 2 day celebration of urban music and culture on 16-17 April 2005, Earl's Court, London.
This year's event is a repeat of the inaugural weekend last year at London's Earls Court where over 32,000 people came together to see top US and UK R'n'B and hip hop acts.
www.princes-trust.org.uk/umf
The Daily Mail Ideal Home Exhibition
The Daily Mail Ideal Home Show is a well established large exhibition targeting home owners and DIY enthusiasts. The exhibition runs from 3rd-28th March 2005 and Includes latest gadgets and gizmos for home entertainment and leisure and includes a DIY theatre and a garden centre.
www.idealhomeshow.co.uk/