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Digital media networks are one platform where advertiser-broadcaster content partnerships have flourished. Branded content played on retail networks offer advertisers the opportunity to reinforce marketing messages right at the point of purchase. Screens in public places such as stations, buses, trains, public toilets, bars and clubs and taxis offer advertisers the scope to communicate through audio-visual media in new environments.
Unlike broadcasting, digital media networks narrowcast to a select or defined audience, which keeps the production costs low. Typically, screens show a mixture of content including information, news, entertainment, interweaved with third party advertising. Digital media networks are therefore usually self funded through advertising revenue and retail owner’s benefit from increased sales.
Digital media networks are also gaining momentum in the public sector as an effective tool for disseminating information, allowing content to be updated remotely at the touch of a button and new data is streamed via satellite, adsl, broadband or gprs and wireless connections.
iPlus Networks - On-street touch screen terminals
Delivers a range of internet-based services on-street and free of charge to users. Content is tailored to each client, and ranges from local Council, transport and community information to free email and live news.
www.cityspace.com
Transvision – Large format Screens at rail stations
Transvision provides News Headlines, Business News, Sports News, Weather by BBCNews 24 with a mixture of advertising spots for commuters at the following stations; Victoria, Waterloo, Euston, Liverpool Street, Charing Cross and London Bridge. Nationally Transvision is available at Edinburgh Waverly, Leeds, Birmingham New Street and Manchester Piccadilly.
www.maiden.co.uk
Tesco TV – Now screening to shoppers at 100 stores
Tesco TV will soon be airing in Tesco's 300 largest stores, accounting for ten million shopping trips per week. This has the equivalent reach of a top rating TV programme. Initial trials showed that Tesco TV drives sales and this immediate accountability will certainly be attractive to potential brands and advertisers.
www.jcdecaux.co.uk/TescoTV/