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Cable and satellite channels offer Brands more spectrum. It is possible to buy air time on a channel and then a series or show gets commissioned or sponsored by them. Alternatively, Brands can own a channel and the content outright.
Series: What You Wish For
Brands: Ikea and UKTV Style
Company: BBC Broadcast
This TV makeover series consisted of two minute animated programmes entitled, "What You Wish For". The programme's star interior design guru, Morty Pollock provides viewers with advice and inspiration on how best to transform their properties. The programmes broadcast from May 2004 on UKTV Style and UKTV Bright Ideas were seen by 2.75m people and also featured in UKTV Style's Top Rated programmes in July.
Series: Kitchen Detective
Brands: British Heart Foundation & Discovery Health Company: Twofour Television
Presented by the established nutritionist and journalist, Natalie Savona, the series gave 10 individuals a diet make-over. Focusing on the long term health implications of a poor diet and little exercise, this series communicated the BHF's core educational messages, whilst delivering one of Discovery's highest rating shows of 2004. The second series of Kitchen Detective, aimed at children, is currently in production.
www.bhf.org.uk
Branded TV Channel: Thomas Cook TV
Company: EnteractionTV
Thomas Cook TV (Channel 648) launched on the Sky Digital platform in December 2001 and on the ntl platform (Channel 857) in September 2002. The channel features programmes on holiday destinations across the world and provides detailed resort information and late minute deals.