Branded Content Should Not Be ‘Media Free’ – Russ Samuel

Branded Content Should Not Be ‘Media Free’ – Russ Samuel

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Russ Samuel, Vice President Creative, Viacom Velocity International says that brands should invest in branded content, but not see it as a ‘media free’ discipline. He believes that branded content needs to be signposted, much like any content that is produced by a channel or platform and ensure there is a marketing plan built around the content.

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