Branded Content Event, DeFabrique, Utrecht, Netherlands, 30th January 2014
Theme 2014: Branded content indispensable in a content-driven media world
Branded content as a form of communication has been around for some time. Whatever name we give it to change with the times. Starting as a typical phenomenon for TV, when it was still “non-spot” called advertising. The new name for this in the digital landscape is “native” advertising. Meanwhile, branded content more versatile than ever. Due to the rapid growth of digital technology increasingly penetrates branded content through in our daily lives. It changes the communication between and to consumers.
Content is accessible anywhere, anytime. Additionally, social media adds a layer in which content is directly accessible and shareable. Brands can now word of mouth influence by providing interesting content that people want to talk and what they would like to share. New interesting and inspiring content formats are therefore indispensable. During Branded Content Event 2014 we offer many branded content inspiring case studies and examples of homegrown, we take a look at the international branded content cuisine and we offer a stimulating key note about the quality of branded content.