Brand Truth Can Lead To Increased ROI – Fiorenza Plinio

Brand Truth Can Lead To Increased ROI – Fiorenza Plinio

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Consumers are not buying the ‘old tricks’ that advertisers have used in the past, according to Fiorenza Plinio, Head of Development & Creative Excellence at Cannes Lions. She says that they are much more savvy and expect brands to be honest and tell the truth. It has been proven that brands that take this path can enjoy increased levels of return on investment.

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