BEST OF BRANDED CONTENT MARKETING LIVE EVENT

In preparation for the event early in 2015, Justin Kirby, VP, Strategic Content Marketing at Tenthwave Digital LLC and BCMA Advisory Board member if conducting interviews on key trends and issues for the branded content industry… So why hasn’t longer form branded content caught on more? I have been seeking input from industry experts around [...]

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Ten good reasons to seriously consider branded content marketing…

1. 27,000,000 pieces of content are shared each day (Source: AOL & Nielsen) 2. Lego Movie box office takings $468 million (Source: Box Office Mojo) 3. Amount of digital data created and shared increased 9x in 5 years to 2011 (Source: “Extracting Value from Chaos”, International Data Corporation) 4. 94% of companies consider content an [...]

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PRESS RELEASE: BCMA APPOINTS NEW GLOBAL CHAIRMAN

BCMA APPOINTS NEW GLOBAL CHAIRMAN The Branded Content Marketing Association (BCMA) has appointed Robert Marsh as Chairman succeeding Morgan Holt, Wolff Olins, Strategy Director. Over the last 18 years, Robert has worked in the digital media space in various roles for some of the UK’s leading production companies and media owners, including Planet 24, Channel [...]

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BCMA Leadership Series: Establishing Brand Partnerships with Audio Visual Content

BCMA Leadership Series: Establishing Brand Partnerships with Audio Visual Content As businesses compete for customers’ attention in a world of converged media, demand for engaging content continues to intensify. One route to developing compelling brand or branded content is the establishment of brand partnerships that effectively exploit audio visual content. In doing so it’s worth [...]

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MIP Digital Fronts – 9th & 10th April 2014

The BCMA has partnered with MIPTV to launch their new exciting series, MIP DIGITAL FRONTS. The NEW International Screenings for Original Online Video. Over a dozen of the world’s most acclaimed digital studios present the hottest new web series and online channels with global reach. Meet the talent and creative teams behind the play button. [...]

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Connect With the Future of Media – 6-8 April 2014, Rome, Italy

Connect With the Future of Media – 6-8 April 2014, Rome, Italy Described as the ‘Davos of the media industry’, the Festival of Media Global is a two-day conference welcoming over 800 media leaders to Rome to debate, trade, find business solutions, reward creativity and celebrate innovation. From questioning transparency in a digital age to [...]

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Best of Branded Content Marketing 10th Anniversary Edition: Now on iTunes

We are delighted to announce that the Best of Branded Content Marketing 10th Anniversary Edition ebook is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad. [...]

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White Paper: The Future of Digital Video Content

Working with our partners Reed MIDEM we have produced a White Paper looking at the “Future of digital Video Content” which coincides with the launch of MIP Digital Fronts in Cannes, 9-10 April. When leading industry experts from all over the world were asked to help with some crystal ball gazing that focuses on the [...]

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The Economist: Big Rethink 2014

Marketing gets personal: harnessing data is key to bringing brands into the conversation. Story Over 150 senior marketers gathered in London to discuss how technology, mobility and social media are changing their industry for the better. Delegates at The Big Rethink, The Economist’s flagship marketing event and sponsored this year by Siegal and Gale and [...]

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The BCMA ‘Be Inspired’ Video Competition

The BCMA ‘Be Inspired’ video is a collection of some of the best examples of branded content campaigns created recently. This was showcased at the launch of the BOBCM 10th Anniversary edition ebook. For those that took part in the competition to win the Magnum of Veuve Clicquot generously supplied by the Alphagrid and want [...]

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