FESTIVAL OF MEDIA GLOBAL 2013 The award-winning Festival of Media Global 2013 will take place on 28-30 April, in the stunning setting of Montreux, Switzerland. The Festival is the global destination for over 700 of the world’s most important influencers and decision makers in the media industry. It’s the place where topics are discussed, deals [...]
CHINA CONNECT – (Paris 28th to 29th March 2013)
Founded and organized by Laure de Carayon, China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top-level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FMCG, services, communication, media and the international press [...]
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THE BIG RETHINK 2013 – MAKE YOUR BRAND MORE POWERFUL – 21st March 2013
HIS marketing event, now in its fourth year, gathers 150 leading marketers together to generate fresh ideas. It is a space in which conventional thinking is challenged and critical visions, tools and insights are shared. With interactive sessions led by the most unexpected and talented individuals, this summit will provide our audience with new approaches [...]
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MIPCube at MIPTV launches two competitions dedicated to branded entertainment – Submit by 22 February!
At the heart of MIPTV – the world’s market and creative forum for content on every screen – MIPCube brings together the worlds of advertising and content creation to shape the future of digital content and brand experience. With 11,000 participants, 1,200 production companies, over 1,600 exhibitors and an exclusive Brands and Content programme, MIPCube [...]
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EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken. http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/
Launch of the BCMA Weekly Digest
We are delighted to announce the launch of the BCMA Weekly Digest. The BCMA Weekly Digest is a ‘virtual newspaper’ that summarises the week’s most relevant stories about branded content which we hope you will find of interest. It is curated by International Branded Content specialist, Chris Sice, MD of Blended Republic, on behalf of [...]
Brand Entertainment Contents Summit (BECS)
The BCMA is proud to announce its partnership with the Brand Entertainment & Contents Summit (BECS). The 1st edition of the BECS will be held the 12th to 14th December 2012 in the fabulous Ski resort of Crans Montana (Switzerland). Time to reach new heights! The Brand Entertainment & Contents Summit (BECS) is the first [...]
LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY
LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY Lewis Silkin’s 3rd annual Brand Academy will be held on Thursday 11 October 2012 at the Royal Society’s Wellcome Trust Lecture Hall just off Pall Mall. Our Media, Brands & Technology flagship event will cover the important legal and commercial issues that affect brand owners and their marketing activities. [...]
Outstanding Evening of Celebrations @ BRAVES Awards
After an outstanding evening of celebrations and rewards of all things video at the first ever BRAVES Awards, the much deserved winners are now safe in the knowledge they will remain the heroes of video advertising for another year to come. The launch of the brand video awards – The BRAVES Awards – took place [...]
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Prada Releases Short Movie With An Unexpected Twist
Prada Releases Short Movie With An Unexpected Twist View Prada Video Here Italian luxury brand Prada has released a short movie directed by Roman Polanski, starring Helena Bonham-Carter and Ben Kingsley. The three and a half minute short, called ‘A Therapy’, has a rather unexpected ending. It starts with Helena Bonham-Carter in a therapy session [...]
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