BVE, 24th-26th February 2015, Excel, London

BVE, 24th-26th February 2015, Excel, London BVE is a new partner event for the BCMA.BVE is the essential broadcast and production technology event, showcasing technologies and services for the production, management and broadcast of audio visual content. BVE is free to attend for all those actively employed in the broadcast and production industries. http://www.bvexpo.com/

Posted in Uncategorized | Comments Off

Innovation & Digital Cristal Congress, 10th-11th February 2015, Dubai

Innovation & Digital Cristal Congress, 10th-11th February 2015, Dubai The programme represents more than 50 conferences and speakers around 2 main editorial focuses:   Content & Entertainment: 1 day entirely dedicated to advertising content creation, original entertainment content, Engaging storytelling, new platforms for creativity in a fragmented & mobile digital world (February, Tuesday 10th) Innovation [...]

Posted in Uncategorized | Comments Off

Social Media Week with Like Minds

Our Partners Like Minds have kindly offered BCMA Members a number of free tickets to attend Social Media Week in London between 22nd and 26th September. This year Like Minds are at CrowdShed, the new crowd funding platform and co-working space, focussing on five key industry verticals each day. So you can look forward to [...]

Posted in BCMA News, Events | Comments Off

BEST OF BRANDED CONTENT MARKETING LIVE EVENT

In preparation for the event early in 2015, Justin Kirby, VP, Strategic Content Marketing at Tenthwave Digital LLC and BCMA Advisory Board member if conducting interviews on key trends and issues for the branded content industry… So why hasn’t longer form branded content caught on more? I have been seeking input from industry experts around [...]

Posted in Uncategorized | Comments Off

Ten good reasons to seriously consider branded content marketing…

1. 27,000,000 pieces of content are shared each day (Source: AOL & Nielsen) 2. Lego Movie box office takings $468 million (Source: Box Office Mojo) 3. Amount of digital data created and shared increased 9x in 5 years to 2011 (Source: “Extracting Value from Chaos”, International Data Corporation) 4. 94% of companies consider content an [...]

Posted in Uncategorized | Comments Off

PRESS RELEASE: BCMA APPOINTS NEW GLOBAL CHAIRMAN

BCMA APPOINTS NEW GLOBAL CHAIRMAN The Branded Content Marketing Association (BCMA) has appointed Robert Marsh as Chairman succeeding Morgan Holt, Wolff Olins, Strategy Director. Over the last 18 years, Robert has worked in the digital media space in various roles for some of the UK’s leading production companies and media owners, including Planet 24, Channel [...]

Posted in Uncategorized | Comments Off

BCMA Leadership Series: Establishing Brand Partnerships with Audio Visual Content

BCMA Leadership Series: Establishing Brand Partnerships with Audio Visual Content As businesses compete for customers’ attention in a world of converged media, demand for engaging content continues to intensify. One route to developing compelling brand or branded content is the establishment of brand partnerships that effectively exploit audio visual content. In doing so it’s worth [...]

Posted in Uncategorized | Comments Off

MIP Digital Fronts – 9th & 10th April 2014

The BCMA has partnered with MIPTV to launch their new exciting series, MIP DIGITAL FRONTS. The NEW International Screenings for Original Online Video. Over a dozen of the world’s most acclaimed digital studios present the hottest new web series and online channels with global reach. Meet the talent and creative teams behind the play button. [...]

Posted in Uncategorized | Comments Off

Connect With the Future of Media – 6-8 April 2014, Rome, Italy

Connect With the Future of Media – 6-8 April 2014, Rome, Italy Described as the ‘Davos of the media industry’, the Festival of Media Global is a two-day conference welcoming over 800 media leaders to Rome to debate, trade, find business solutions, reward creativity and celebrate innovation. From questioning transparency in a digital age to [...]

Posted in Uncategorized | Comments Off

Best of Branded Content Marketing 10th Anniversary Edition: Now on iTunes

We are delighted to announce that the Best of Branded Content Marketing 10th Anniversary Edition ebook is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad. [...]

Posted in BCMA News, Uncategorized | Comments Off