PRESS RELEASE: BCMA APPOINTS NEW GLOBAL CHAIRMAN

BCMA APPOINTS NEW GLOBAL CHAIRMAN The Branded Content Marketing Association (BCMA) has appointed Robert Marsh as Chairman succeeding Morgan Holt, Wolff Olins, Strategy Director. Over the last 18 years, Robert has worked in the digital media space in various roles for some of the UK’s leading production companies and media owners, including Planet 24, Channel [...]

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MIP Digital Fronts – 9th & 10th April 2014

The BCMA has partnered with MIPTV to launch their new exciting series, MIP DIGITAL FRONTS. The NEW International Screenings for Original Online Video. Over a dozen of the world’s most acclaimed digital studios present the hottest new web series and online channels with global reach. Meet the talent and creative teams behind the play button. [...]

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Connect With the Future of Media – 6-8 April 2014, Rome, Italy

Connect With the Future of Media – 6-8 April 2014, Rome, Italy Described as the ‘Davos of the media industry’, the Festival of Media Global is a two-day conference welcoming over 800 media leaders to Rome to debate, trade, find business solutions, reward creativity and celebrate innovation. From questioning transparency in a digital age to [...]

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Best of Branded Content Marketing 10th Anniversary Edition: Now on iTunes

We are delighted to announce that the Best of Branded Content Marketing 10th Anniversary Edition ebook is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad. [...]

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White Paper: The Future of Digital Video Content

Working with our partners Reed MIDEM we have produced a White Paper looking at the “Future of digital Video Content” which coincides with the launch of MIP Digital Fronts in Cannes, 9-10 April. When leading industry experts from all over the world were asked to help with some crystal ball gazing that focuses on the [...]

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The Economist: Big Rethink 2014

Marketing gets personal: harnessing data is key to bringing brands into the conversation. Story Over 150 senior marketers gathered in London to discuss how technology, mobility and social media are changing their industry for the better. Delegates at The Big Rethink, The Economist’s flagship marketing event and sponsored this year by Siegal and Gale and [...]

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The BCMA ‘Be Inspired’ Video Competition

The BCMA ‘Be Inspired’ video is a collection of some of the best examples of branded content campaigns created recently. This was showcased at the launch of the BOBCM 10th Anniversary edition ebook. For those that took part in the competition to win the Magnum of Veuve Clicquot generously supplied by the Alphagrid and want [...]

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Best of Branded Content Marketing (BOBCM) 10th Anniversary Edition ebook Launch, London, 18th March

The BCMA welcomed a wonderful mix of people on Tuesday evening at DigitasLBi in London’s East End to mark the launch of the BOBCM 10th Anniversary edition ebook. The ebook was produced in partnership with DMC and New Media Works. Simultaneous events took place in London and New York (at MRY) which was the first [...]

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The Big Rethink 2014 – 18th March, The HAC, London

The Economist’s flagship marketing event, The Big Rethink attracts an audience of over 200 leading marketers. Changing technological innovation is making our consumer much more demanding, they expect marketing to provide value that is tailored to their interests and delivered in a way that fits in seamlessly with their lives. This year we aim to [...]

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Best of Branded Content Marketing 10th Anniversary Edition – 18th March, DigitasLBi, London

To celebrate its 10th anniversary, the BCMA has produced the ‘Best of Branded Content Marketing, 10th anniversary edition’. This ebook presents the greatest recent branded content marketing campaigns from cutting-edge brands and agencies, as well as the latest ‘what is’, ‘how to’ and ‘what’s next’ features from expert practitioners – including emerging market reports from [...]

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