Best of Branded Content Marketing 10th Anniversary Edition: Now on iTunes

We are delighted to announce that the Best of Branded Content Marketing 10th Anniversary Edition ebook is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad. [...]

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White Paper: The Future of Digital Video Content

Working with our partners Reed MIDEM we have produced a White Paper looking at the “Future of digital Video Content” which coincides with the launch of MIP Digital Fronts in Cannes, 9-10 April. When leading industry experts from all over the world were asked to help with some crystal ball gazing that focuses on the [...]

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The Economist: Big Rethink 2014

Marketing gets personal: harnessing data is key to bringing brands into the conversation. Story Over 150 senior marketers gathered in London to discuss how technology, mobility and social media are changing their industry for the better. Delegates at The Big Rethink, The Economist’s flagship marketing event and sponsored this year by Siegal and Gale and [...]

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The BCMA ‘Be Inspired’ Video Competition

The BCMA ‘Be Inspired’ video is a collection of some of the best examples of branded content campaigns created recently. This was showcased at the launch of the BOBCM 10th Anniversary edition ebook. For those that took part in the competition to win the Magnum of Veuve Clicquot generously supplied by the Alphagrid and want [...]

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Best of Branded Content Marketing (BOBCM) 10th Anniversary Edition ebook Launch, London, 18th March

The BCMA welcomed a wonderful mix of people on Tuesday evening at DigitasLBi in London’s East End to mark the launch of the BOBCM 10th Anniversary edition ebook. The ebook was produced in partnership with DMC and New Media Works. Simultaneous events took place in London and New York (at MRY) which was the first [...]

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The Big Rethink 2014 – 18th March, The HAC, London

The Economist’s flagship marketing event, The Big Rethink attracts an audience of over 200 leading marketers. Changing technological innovation is making our consumer much more demanding, they expect marketing to provide value that is tailored to their interests and delivered in a way that fits in seamlessly with their lives. This year we aim to [...]

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Best of Branded Content Marketing 10th Anniversary Edition – 18th March, DigitasLBi, London

To celebrate its 10th anniversary, the BCMA has produced the ‘Best of Branded Content Marketing, 10th anniversary edition’. This ebook presents the greatest recent branded content marketing campaigns from cutting-edge brands and agencies, as well as the latest ‘what is’, ‘how to’ and ‘what’s next’ features from expert practitioners – including emerging market reports from [...]

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BCMA LAUNCHES INTO SCANDINAVIA

The Branded Content Marketing Association (BCMA) has opened BCMA Scandinavia. The BCMA Scandinavian Chapter has been launched to extend the great work and influence that the BCMA has shown across our ever-evolving industry since its inception in 2003. The BCMA Scandinavian Chapter, we will be working closely with the BCMA to provide exclusive membership benefits [...]

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Midem Marketing Competition

Midem, the leading international business event for the music ecosystem, announces the 3rd edition of the Midem Marketing Competition with an eclectic jury composed of music industry professionals, brands and advertising executives. The Midem Marketing Competition is an international competition for the world’s most creative agencies & brands, rewarding the best use or integration of [...]

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IPA Diversification Adaptathon

Hot on the heels of the success of the Alliances Adaptathon, this two part event in association with The Marketing Society, ISBA and BCMA is designed to inspire marketing and agency management, strategy and creative teams to explore the way forward for branded content and innovation strategy. Part One: Monday 3rd Feb: 6pm-8pm; Altitude, Millbank [...]

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