A regular update of the best practice available across the branded content industry.
What Is The Social Video Report? A must read for brands
The Social Video Report is a study into the consumption by UK consumers of online video. The report is based on quantitative research across all platforms and focuses in particular upon the online viewing of brand-related videos namely Product Reviews, TV Commercials and Branded Entertainment.
The Report details audience reach, incidence rates, content preferences, motivations and impacts by demographic and consumer segmentation. In particular, the Report investigates and quantifies behavioural impact of brand-related online video in the form of Engagement, Sharing and Purchasing.
For the full report please go to http://socialvideoreport.com
Research Paper: ContentMonitor
The ContentMonitor is a branded content measuring system that is set to become the industry standard.
Commissioned Research:Milestone Attitudinal Consumer Study
As a barometer of the changing attitudes towards branded content, the BCMA commissioned a wide ranging survey of ‘milestone’ questions to establish a benchmark level for branded content activity.
Featured Research:Beyond the Ad Break
Branded entertainment is hard to pin down as a discipline because it’s still in the process of being classified. Nevertheless, this report from Brand-e stands up to its own brief.