Guide to Advertiser Funded Programming (AFP)
Thinking of producing an Advertiser Funded Programme, then here is the essential guide of what you need to know for the UK market.
It includes a step-by-step guide and some recent examples of how brands have used content as an integral part of their marketing communications strategies.
Guide to Product Placement
Paid for product placement and brand integration are now a reality in the UK broadcast market. This comprehensive guide gives you the essential information if you are looking to undertake this type of brand communication. It covers the basic rules and regulations for this emerging sector and gives you a guide to how to get the best out of putting your brand at the centre of the content.