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Top Ten Italian Examples

Our friends at the Osservatorio del Branded Entertainment have compiled their Top Ten examples from the Italian market. The full feature is available to view on our BOBCM website which in addition, includes lots of case studies, interviews and comments from leading industry experts, please see

We are compiling a new report based on feedback we’ve had as part of the latest interview series with branded entertainment and content award jury presidents and Grand Prix winners. We are asking industry experts to recommend an example of branded content that they think helps define what branded content is and how it is different from advertising. You can see some of the examples that have been submitted in our latest video. The reel includes our favourites featuring the following brands in order of appearance:- Miu Miu – ‘Women’s Tales’ Samsung – Maestros Academy Lavazza – Inspiring Chefs Garofalo Pasta – Caserta Palace Dream Illy Caffe – A Small Section of the World Radio DJ: Top DJ Levissima – La Scalata Thank you to all of the inspirational people and brands that made this possible.

If you’d like to contribute to BOBCM please contact

For more great video examples of branded content please visit our YouTube

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