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REMINGTON TOUCH CONTROL
Danny MacAskill vs. San Francisco
Throughout 2012 Addiction has produced a series of films for Remington’s Touch Control male grooming product range. The range boasts innovative touch screen technology designed to make grooming effortless for today’s gadget-driven consumer. The high-quality films feature world-renowned sporting stars who are pioneers in their fields, and focus on the Remington Touch Control key product attributes of power, precision and control that they have in common with these sportsmen’s talents.
Remington now launches the latest in the series, which champions the world’s first Touch Control Hair Clipper, and is set to be the most highly acclaimed yet. In a very short space of time the video has already attracted almost half a million views.
Showcasing famed Scottish Street Trials Rider Danny MacAskill against the backdrop of San Francisco and its famous sights, Danny makes light work of the architectural challenges presented by some of the city’s most distinctive landmarks such as the Maritime pier overlooking the Golden Gate, the view from Twin Peaks, and winding San Fran streets. This is also the first time Danny has ever been filmed in the USA.
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