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BOBCM Expert Examples

Our BOBCM website includes lots of case studies, interviews and comments from leading industry experts, please see

We are compiling a new report based on feedback we’ve had as part of the latest interview series with branded entertainment and content award jury presidents and Grand Prix winners.

We are asking industry experts to recommend an example of branded content that they think helps define what branded content is and how it is different from advertising. You can see some of the examples that have been submitted in our latest video.

The reel includes the following brands in order of appearance:-

1. British Airways India: Go further to get closer
2. Bombay Sapphire® Imagination Series
3. BMW Films: The Hire
4. by Adobe
5. The LEGO® Movie
6. Chipotle The Scarecrow
7. Pepsi Max: Unbelievable #LiveForNow
8. Patagonia Worn Wear
9. Oreo Fanatic Snack Hack
10. Chipotle’s Farmed and Dangerous
11. Carequinhas Bald Cartoons

Thank you to all of the inspirational people and brands that made this possible. If you’d like to contribute to the report please contact

For more great video examples of branded content please visit our YouTube