A regular update of the best practice available across the branded content industry.
Curing The Content Headache: The BCMA partnered with MSLGROUP London, CorpComms Magazine and Tapestry Research to undertake the most comprehensive survey to-date of the challenges faced by communication managers at 100+ large UK companies to tackle what we dubbed “the content headache”. Click Here To View The Reports
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Top Ten Italian Examples
Our friends at the Osservatorio del Branded Entertainment http://www.osservatoriobe.com/ have compiled their Top Ten examples from the Italian market. The full feature is available to view on our BOBCM website which in addition, includes lots of case studies, interviews and comments from leading industry experts[...]