Best Practice

Market Research

A regular update of the best practice available across the branded content industry.

Curing The Content Headache: The BCMA partnered with MSLGROUP London, CorpComms Magazine and Tapestry Research to undertake the most comprehensive survey to-date of the challenges faced by communication managers at 100+ large UK companies to tackle what we dubbed “the content headache”. Click Here To View The Reports

Best of Videos

Be Inspired Series

The BCMA ‘Be Inspired Series’ showcases the best of branded content from around the globe. The campaigns featured in our latest show reel include recent ‘Gold’ winners from the Cannes Lions, i.e. Chipotle and Samsung.[...]