Best Practice

Market Research

A regular update of the best practice available across the branded content industry.

Curing The Content Headache: The BCMA partnered with MSLGROUP London, CorpComms Magazine and Tapestry Research to undertake the most comprehensive survey to-date of the challenges faced by communication managers at 100+ large UK companies to tackle what we dubbed “the content headache”. Click Here To View The Reports

Best of Videos

BOBCM Expert Examples

Our BOBCM website includes lots of case studies, interviews and comments from leading industry experts, please see

We are asking industry experts to recommend an example of branded content that they think helps define what branded content is and how it is different from advertising. You can see some of the examples that have been submitted in our latest video. [...]