Best Practice

A regular update of the best practices available across the branded content industry

Best Practice Guides

As a progressive organisation focused on best practice, we are fully committed to offering members the latest thinking across the branded content spectrum. We work closely with members to develop and produce ‘Best Practice Guides’ to various sectors of the branded content industry.

You can download the guides by clicking on the highlighted text below:

Advertiser Funded Programming (AFP)
Product Placement/Brand Integration
Co-creation
Digital Out Of Home (DOOH)
Influencer Marketing
Gamification

We are continuously updating the ‘Best Practice Guides’, therefore, they may not all be available at this current time. If you would like to co-produce one of the guides, then please do not hesitate to get in touch.