Best Practice Guides

We work closely with members to develop and produce ‘Best Practice Guides’ to various sectors of the branded content industry.

You can download the guides by clicking on the highlighted text below:

Advertiser Funded Programming (AFP)
Product Placement/Brand Integration
Co-creation in partnership with Bulbshare
Measurement/Effectiveness in partnership with Ipsos MORI
Branded Games in partnership with Gamify Now
Digital Out Of Home (DOOH)

Influencer Marketing
Micro-Guide in partnership with Buzzoole
Briefing Kit in partnership with Influencer Intelligence

We are continuously updating the ‘Best Practice Guides’, therefore, they may not all be available at this current time. If you would like to co-produce one of the guides, then please do not hesitate to get in touch.