The BCMA’s UK Chapter is made up of leading practitioners within the branded content industry.

The advisory board includes thought leaders in their respective fields, they give the BCMA added insight into branded content and help us develop our strategic framework and offering to our members.

We are extremely grateful to all of our Advisory Board members who give their time and valuable input throughout the period of their tenure.

Advisory Board

Gemma Hitchens, Content Director, Financial Times
Gemma Hitchens is Content Director at the Financial Times. She is based in London and works across all the B2B commercial clients including Technology, Finance and Energy. Prior to joining the Financial Times, Gemma worked at Signal Noise – part of the Economist Group – where she focussed on content partnerships. During her time at Signal Noise she organised five exhibitions as part of London Design Festival, focussing on using data visualisation to explore topics including algorithmic processes, the future of privacy and predictive analytics. She has run workshops with the Science Museum and Somerset House, appeared on Radio 4’s show ‘The Fix’ and is now looking at the best ways to create compelling content using FT’s unique data and editorial expertise.

Maya Bogle, Founder, TalenthouseMaya Bogle
Maya Bogle is one of the Founders of Talenthouse.com, a platform dedicated to supporting creatives with the technology to become the world’s largest source of creative solutions and influence for brands. Maya champions the need for the advertising industry to transform its models and processes in order to engage consumers with culturally relevant work across multiple markets and channels. She is passionate about creativity and technology and how they integrate to address the challenges the advertising industry faces. She is regular speaker at industry conferences including Cannes Lions, Social Media Week, Ad Week, Media Summit, Web Summit, f.ounders conference, IMVF, NOAH, Silicon Beach, Crowdsourcing Week, ISBA, The Marketing Society and many more. She enjoys coaching and mentoring and speaks at numerous educational establishments.

SimonSimon Orpin, CEO, Electric Glue
After 25 years in the commercial team at ITV, latterly as Planning Director, Simon launched Electric Glue in 2014, a content-led media partnerships business. Electric Glue works very closely with content originators and producers as well as media owners on behalf of their clients and since launch, the agency has delivered award winning campaigns for Virgin Media Business, Rightmove, Clipper Tea and, most recently, the ground breaking “Matalan Presents: The Show” initiative that launched in September 2016.

Chris_SiceChris Sice, Managing Director, Blended Republic
Chris is an experienced international content specialist who develops and manages brand-funded content propositions for brands and rights holders. Current/recent projects include Coca Cola, Johnnie Walker, LG, Unilever, Universal Music International and F1 Rocks. Previously ran content divisions of media businesses for MTV International, United News & Media and Universal Music International’s All The Worlds.

Jadis_TilleryJadis Tillery, Global Head of Digital & Social Media, Hult International Business School
Jadis has 15 years experience in marketing and worked both agency and client side, so she understands the challenges both face when creating powerful marketing campaigns. She has been a trusted advisor to celebrities, luxury brands, media outlets, producers and venture capitalists. She was formely Group Digital Director for the Oakley Capital Group, a London based asset management and financial advisory business with over US $1.3 billion of assets under management. Founded in 2002 to be a best of breed entrepreneurially driven UK investment house, Oakley Capital has created an ecosystem that supports the companies they invest in whether they are early stage companies or established businesses. Jadis advises companies on global digital content strategies including such brands as Time Out, Boat International, North Sails, James Perse Los Angeles, Bella Freud, CHUCS, Plenish Cleanse and KX. She is also proudly supporting Sir Ben Ainslie’s challenge for the America’s Cup.

Alastair Duncan, Chief Strategy Officer, Splash Worldwide
Alastair joined Splash in January 2016 to drive the overall strategy for the Group globally with specific responsibility for developing their digital and social offers from a client facing, strategic perspective. He was a founding partner in Spark44, Jaguar and LandRover’s internal agency, where he was MD of the London agency and led the repositioning of Jaguar as the “Alive” brand. Prior to founding Spark44, Alastair was Chief Executive of MRM Worldwide London between 2005 and 2009, the digital and integrated agency within the McCann network. Alastair also founded the creative and technology agency, Zentropy Partners, backed by IPG, as well as the digital arm of Ammirati Puris Lintas. He is also a co-founder of Alternative Genius, a company that harnesses the talents of elite creative professionals to share ideas.

crispin_reedCrispin Reed, Managing Director, JDP
Crispin has a well-rounded perspective on brands, having worked in leading global advertising and design agencies (both in Europe and Asia), brand consultancies and client-side in as Marketing Director in the fine fragrance sector. He is a regular speaker at conferences including the UK Spa Business Association, the Specialty Coffee Association of America, the Food & Drink Forum in Monaco, the Luxury Marketing Council in Brazil and the World Marketing Forum in Ghana.

Fran_CassidyFran Cassidy, Founder, Cassidy Media Partnership
Fran has over 20 years experience and runs her own consultancy, Cassidy Media Partnership advising brands on strategy working with clients including Facebook (Emerging Market Strategy ), Sky TV (UK and Germany ), Channel 4, News International, EGTA, Honda, Barclays, Harrods, The Marketing Society (UK); Canal Digital (Scandinavia ); Telenor Broadcast Holdings (Scandinavia); Nationwide Building Society. She is a Director of the Marketing Society and former Marketing Director of Carlton TV.

claire_heysClaire Heys, Director, Commercial Brand Partnerships, ITV plc
Claire is one of the UK’s leading practitioners at the forefront of advertiser related content deals over the last 7 years, having shaped content strategies for GSK, Camelot , Orange, J&J, Cow & Gate, General Mills, The British Army, Waitrose, Levi’s, Malibu, Motorola, Nintendo and Australia Tourism. Claire currently heads up all advertiser related business for Endemol UK, comprising brand partnerships, product placement, licensing, sales promotions, live events, publishing, advertiser funded programming, sponsorship and merchandising across Endemol UK group. Previously Claire was Controller of Commercial Partnerships at Virgin Media Television and UKTV. Her role was the first time a UK broadcaster had hired someone specifically to work in the area of branded content. She was previously Head of Business Development for Initial, part of Endemol UK.

Ellen-MarzellEllen Marzell, Head of Fundraising at Air Ambulance Service
Ellen is Head of Fundraising at Air Ambulance Service & Children’s Air Ambulance Service. Previously as a key member of Vodafone’s Brand Operations & Media Group, Ellen was responsible for global agency management. She has held international business development roles at Microsoft Mobile, Nokia, IMG Media, WPP agencies, In-Game Advertising Worldwide and comScore, with 20+ years of experience in marketing and media and partnerships. Marzell served as a mentor with The Marketing Academy from 2010 – 2014 and as a judge for the 2014 European Sponsorship Awards. She has created and executed sponsorship, product placement and ad-funded content initiatives around a wide variety of sports and entertainment with brands including Samsung, Coca-Cola, Bacardi, VELUX, Citroen, Tommy Hilfiger, Universal Music, Callaway Golf, Electronic Arts and Volvo. Ellen began her career in sponsorship through her ice dancing background by forming a company with Jayne Torvill and Christopher Dean to investigate creating an international figure skating grand prix. These days, she focuses on cycling around the Chiltern Valley.

Simon Baker ITN Profile[4]Simon Baker, Agency Managing Director, TCO
Simon Baker is an industry leader in branded content. Having previously set up the Branded Content arm of ITN, he now operates the brand agency of cutting edge publisher, TCO. His knowledge of technology, creative, production and activation has led to his work receiving over 35 awards including Gold Cannes Lions and International Content Marketing Awards.

AdamHarris_RG002 copyAdam Harris, Director of Custom Solutions in Europe, Twitch
Adam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content specialist, bringing extensive multi-platform experience and leading award-winning creative departments. Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming. Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK and the US. Under Adam’s leadership his team’s have received many prestigious awards for the likes of Google, Samsung, Coca-Cola, Nokia, British Airways, and GSK.

James LarmanJames Larman, Head of Strategy, Drum
James is a strategist who has been helping brands create entertainment all through his career – even when it wasn’t recognised as such and ‘content’ was only something media publishers did! As a planner at OMD UK he helped Tetley’s Bitter create a new partnership with England Rugby. Together with the Telegraph they recruited a team of past England players and commentators to create, record and write entertaining rugby content for ‘Team Tetley’s’. In 2006 he went to Sydney where he joined Naked Communications and his interest in branded content really began. He developed a number of entertainment solutions for clients, including a reality TV series for Pokerstars and a Christmas music track and video for Telstra.

Eleanor Thornton-FirkinEleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect
Eleanor is Head of Content and Creative Development at Ipsos Connect, part of leading global research company, Ipsos MORI. She is responsible for ensuring thought leadership in campaign development for Ipsos MORI. She has been updating approaches to nurture and measure branded content and is a key figure in the development of the BCMA/Ipsos global measurement tool for branded content. The approach brings together their unique insight and depth of experience in understanding the impact of communications.

Neil BoormanNeil Boorman, Content Director, Wieden + Kennedy
Neil is the Content Director at Wieden + Kennedy. Previously he led creative and strategic content at Mother London. His guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight and rigorous strategy. During his time in advertising, Neil’s led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade and Pantene at Grey, British Gas and O2 at VCCP and now Baileys and Ikea at Mother. Volvo Life Paint and Lucozade Conditions Zone won Lions at Cannes in 2015. In his previous life as a writer/ journalist, Neil edited fashion magazine Sleazenation, was a lifestyle columnist at The Guardian and wrote non-fiction books for Canongate and Harper Collins, which have been translated to twelve languages.

Darren KhanDarren Khan, Founder & CEO, Travlrr
Darren is the Founder & CEO of Traveller global tech platform focused purely on the Travel and Lifestyle sector. Previously he led Genero in the UK & Europe, which is currently the biggest innovator and disruptor of the video market. Working with some of the most illustrious brands and biggest creative agencies, Genero is able to connect them to its community of over 300,000 filmmakers in 180 countries to create some of the most engaging, relevant and bespoke content across a multitude of platforms and channels. Prior to this, Darren was Commercial Director at Bauer Media and was responsible for creating content partnerships across Television, Magazines, Radio, Digital and Events.

Greg Turzynski, CEO, Global Living BrandsGregTurzynski
Greg started work at Young & Rubicam in London, to which his roles included Broadcast Director and Executive Media Director. It was in these positions that Greg, over the space of 10 years ran the UIP and Dreamworks media accounts including the launch of Jurassic Park, Mission Impossible and Toy Story. He moved on to become Managing Partner and eventually MD of Optimedia and MD of the merged ZenithOptimedia, a company with approximately £630m of media billings. Greg was also part of the team that achieved Investors in People for Optimedia and launched “The ROI Agency” proposition for ZenithOptimedia. Greg has been on the IPA Training and Development Committee and the IPA Client Service Committee and presents at a wide range of industry events. Greg is CEO of strategic branded content agency, Global Living Brands.

Gordon Glenister, Global Head of Influencer Marketing, BCMA Influence
Gordon spent the previous 11-years heading up the UK promotional merchandise association, BPMA, so brings a wealth of experience to the organisation. He has also held a number of senior sales and marketing positions within major international brands. Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management and the Institute of Promotional Marketing. He is a qualified digital marketer and has been the publishing director of the successful Product Media magazine. He was instrumental in the launch of the first association trade show which was a huge success and subsequently followed the launch of Merchandise World. Gordon launched the first ‘Promotional Products Week’ and also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy.

Kevin Batchelor, Creative Director and Co-Founder, Electric Robin, an EndemolShine UK company
Kevin established independent creative production company Electric Robin in 2013 with Ross Brandon. In 2015 the company was acquired by EndemolShine UK. Electric Robin specialise in crafting high quality and innovative branded entertainment, commercials, documentaries, music content, and format based short form series for international advertising campaigns, brands, broadcasters, media channels, events, and digital platforms. As a director, Kevin’s films and concepts are visually impactful and inventive. Whether playful or serious, he exhibits seemingly effortless technical flair, empathy and sensitivity across contrasting scripts and briefs, and always with an enigmatic cinematic style. Clients include Lexus (Toyota), Hackett, Soccer Aid, Investec Bank, Superdry, Stylist, Money Supermarket, Getty Images, The National Lottery, Ted Baker, Doritos, NatwestBank, The Last Leg, Have I Got News for You, and Up Late with Rylan.

Jan Barthelemy, General Manager of Europe, Shootsta
Jan Barthelemy is General Manager of Europe for video technology innovators, Shootsta. In his current role, he is driving the commercial development of the business in the UK, with the future remit to spearhead the launch of Shootsta into continental Europe. Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos. Prior to joining Shootsta, Jan built a successful career in the B2B media and events space. He most recently orchestrated the turnaround and accelerated year-on-year growth of Comexposium’s marketing technology event brands iMedia, ad:tech and MMS in Australia and New Zealand, as well as successfully relaunching iMedia into the South-east Asian market. His purpose in business: to empower others to be great at what they do, whether it’s connecting people and facilitating business at events, to enabling brand marketers and communications professionals to become accomplished content creators and storytellers in their own right; this is what gets Jan up in the morning. When he’s not immersed in his work, he’s happiest spending time with his wife and three children, eating and drinking great food and wine, and supporting Arsenal football club (although that doesn’t always make him very happy!)