This is the age of branded content.” Sir Peter Bazalgette, Chairman, ITV
This was a recent comment from ITV Chairman and television industry veteran, Sir Peter Bazalgette.
An important landmark quote from the man that brought Big Brother to the UK and one of the best-connected figures in the broadcast industry. In this showcase session, BCMA Presents…Top Trends in Branded Content, you will uncover the top-trends in branded content through the great work that has recently been produced across the globe.
We will take our audience on a journey exploring the rich creative innovations from Mattel, transforming their iconic Barbie [Roberts] to embrace the social media phenomenon to Netscout’s groundbreaking documentary film, Lo and Behold, by legendary director Werner Herzog taking viewers on a journey from the birth of cyberspace to the internet’s place in every aspect of our lives.
This session took place in the Motion Hall at dmexco 2017. On stage with Andrew Canter, BCMA, Global CEO, were Sandra Freisinger-Heinl, Chairman, BCMA DACH, Eun-Kyung Park, SevenOne AdFactory and Giuseppe Fiordispina, Head of Marketing Communications, Opel