BCMA Exclusive Research: What Influencer’s Really Want

BCMA Exclusive Research: What Influencer’s Really Want

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What Influencer’s Really Want – This exclusive report was undertaken by the BCMA, the leading member organisation giving influencers a collective voice in partnership with creative and technology platform solution Whalar.

We surveyed 250 influencers to understand the main challenges they faced and what changes they’d like to see implemented across the Influencer Marketing industry.

Influencer marketing has rapidly developed from activities that were almost imposed on companies by unexpected market situations, driven by two key factors. First, the widespread diffusion of social media platforms and their ubiquity due to the explosion of mobile devices, and on the other, the spontaneous birth of online personalities/celebrities, which have been able to attract increasingly substantial audiences by exploiting the full potential of these new ‘stages’.

It is estimated that $10 billion will be invested in this sector globally by 2020.

You can download your free copy of this exclusive report here