BCMA Partners: Transform Awards Europe 2019

BCMA Partners: Transform Awards Europe 2019

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We are delighted to be partnering with The Transform Awards Europe which has honoured brand development and rebranding projects for the past eight years. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding across Europe.  The winners will be revealed at the ceremony on 28th March in London.

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.

Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications.

There are already examples of companies only selecting Transform awards winners to pitch for their brand development projects.

The Transform Awards will launch a media campaign to promote the winning work. If you’d like to read up on previous winners, take a look at the past winners books here. 

CATEGORIES

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organisational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.

BEST WAYFINDING OR SIGNAGE 

This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognises companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY 

This award reflects the role that typography has played in a brand’s journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

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