BCMA Partners: The Science Behind The Art Of Branded Content

BCMA Partners: The Science Behind The Art Of Branded Content

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We are delighted to be hosting a BCMA Panel at the forthcoming Technology For Marketing (TFM) event taking place at Olympia London. TFM, incorporating ad:tech London are the UK’s only events dedicated to martech and adtech. One spot for marketers and advertisers to nurture their next big idea.

As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what a marketer now needs to be

Keynote Stage:

The Science Behind The Art Of Branded Content

  • How important are data-driven insights to you
  • How does data shape your branded content
  • Can data adversely affect the creativity of your content
  • What do find is the most effective data in achieving objectives
  • How is technology impacting on data-insight now and in the future

Panellists:

Brenda Fiala, Global VP Strategy, Insights and Analytics, Bacardi Martini
Sarah Leccacorvi,Head of Content, Marketing Communications, O2 (Telefonica)
John Watton
, Senior Director, Enterprise Marketing EMEA, Adobe

Moderator: Andrew Canter, Global CEO, BCMA

Book your place now: Technology for Marketing

Venue: Olympia London

Date: 26th Sept

Time: 15.00h to 15.45h